Style Guide

Flyers and print materials

For branding consistency, please use the color palette, typography, and resources listed below to create your materials. All flyers for California 4-H should include:

  1. University of California 4-H Youth Development Program logo
  2. Non-discrimination statement

Optional:

  1. Accessibility icon and statement - This is recommended for event locations that have wheelchair accessibility.
  2. Note if you are offering other types of accommodations, e.g, sign language, interpretation, etc.

 

Color Palette

Use the following palettes for branding consistency. Please share these color codes with your designer/printer so they can match the colors as closely as possible.

What do the numbers on the color palette mean?

Colors are specified using numbers. We use three different color systems to define our colors. 

CMYK: Commercial printers and some desktop printers express colors as a mix of four inks, cyan, magenta, yellow, and black (CMYK). Use CMYK colors when creating printed projects.

RGB: Computer screens express colors as a mix of red, green, and blue (RGB). RGB is commonly used to set up UC ANR colors in Microsoft's Word, Excel and Powerpoint. 

HEX: Commonly used to specify colors on websites

 

4-H Brand Color Palette

These colors are used in National 4-H branding. Please use this color palette for 4-H materials.

4-H Green

PMS 347
C100 M0 Y90 K0
R51 G153 B102
Hex #339966

UC ANR Color Palette

Please use the UC ANR Color Palette when you are partnering with other UC ANR programs. You can also use this color palette as a secondary palette to the 4-H Brand color palette.

Primary color palette

Pantone color name

ANR Blue
Pantone 2388C

ANR Gold
Pantone 3514C

Pantone 299C

Color swatch      
CMYK

C=100 M=66 Y=0 K=0

C=0 M=27 Y=100 K=0

C=86 M=8 Y=0 K=0

RGB

0, 95, 174

253, 189, 16

58, 168, 228

HEX

005fae

fdbd10

3aa8e4

Secondary accent palette

Color swatch
Red
OakGreen
DarkBlue
Salmon
Teal
CMYK C=10 M=95 Y=95 K=10 C=64 M=13 Y=100 K=23 C=100 M=48 Y=5 K=58 C=0 M=70 Y=85 K=0 C=100 M=0 Y=35 K=0
RGB 171, 49, 44 103, 137, 62 0, 60, 97 215, 111, 64 10, 169, 179
HEX ab312c 67893e 003c61 d76f40 0aa9b3

 

Color swatch
Brown
BrightGreen
Yellow
OrangePoppy
WarmGrey
CMYK C=13 M=48 Y=100 K=30 C=50 M=0 Y=100 K=0 C=0 M=19 Y=100 K=0 C=0 M=45 Y=100 K=0 C=47 M=44 Y=48 K=10
RGB 149, 108, 38 157, 197, 77 243, 204, 48 227, 155, 48 132, 125, 119
HEX

956c26

9fc54d f3cc30 e39b30

847d77

 

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Typography

Please limit typography in your materials to the following fonts, in order to consistently present our brand.

Cronos Pro (or Verdana)
Minion Pro (or Times New Roman)
Cronos Pro (or Verdana) Minion Pro (or Times New Roman)

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Non-discrimination Statement

All 4-H flyers should include the UC ANR non-discrimination statement for single-page flyers.

  • Place the statement in the footer of the flyer.
  • The 2 paragraphs can be combined into one.
  • The statement can be in a smaller font than the rest of the document.

English

It is the policy of the University of California (UC) and the UC Division of Agriculture & Natural Resources not to engage in discrimination against or harassment of any person in any of its programs or activities. Inquiries regarding ANR’s nondiscrimination policies may be directed to UCANR, Affirmative Action Compliance & Title IX Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.

Spanish

La División de Agricultura y Recursos Naturales (ANR) de Universidad de California  prohíbe la discriminación o el hostigamiento de cualquier persona en cualquiera de sus programas o actividades. Las preguntas sobre la política antidiscriminatoria de ANR pueden dirigirse a: UCANR, Affirmative Action Compliance Officer/Title IX Officer, University of California, Davis, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.

 

The latest versions in English and Spanish are on the Non-discrimination Statement page of the UC ANR website. You will also find longer statements for use on program practice documents and employment notices.

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Accessibility

Use the Accessibility icon to indicate meeting/event locations accessible to individuals with wheelchairs.

Place the wheelchair accessibility icon (below) to the left of the non-discrimination statement in the footer.

When appropriate, available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.

Recommended: Include a statement informing individuals that require a disability accommodation to make their request to the event contact person.

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