Sample Posts

Best Practices by Platform







Optimize your Social Media Bios:
  • Choose appropriate keywords: Social media bio optimization requires that you choose keywords to describe your brand, similar to SEO for websites.
  • Standardize the message across platforms:  Your message should be the same across all platforms. Take into consideration character limits on specific platforms. Be consistent with your message.
  • Incorporate links: Link your website or other platforms whenever possible.

Sample X Posts



#UCANR is a network connecting the people of #California and their University. See for yourself at <UC ANR Video URL>.

#UCANR has practical, non-biased research that people trust in #communities all over California!

#UCANR has programs in every county, connecting Californians to #UC, even if a campus isn't nearby.

From more bountiful berries to safer food to cleaner water, #UCANR turns science into solutions.

#UCANR delivers healthy food systems, healthy environments, healthy communities & healthy Californians.

#UCANR: Problem-solvers, collaborators, educators, and stewards of the land – living in your community.

UC Cooperative Extension (UCCE)


Practical. Connected. Trusted. #UCCE scientists are the face of #UC #research for many in #California.

Since the first #UCCE office opened in 1913, UC scientists have been helping #communities across CA.

#UCCE advisors live & work in the communities they serve, providing a keen understanding of #local issues.

Integrated Pest Management (IPM)


Solve your #pest problems w/UC’s best science! @UCIPM covers home, garden, landscape & agricultural pests.

.@UCIPM has info on invasive #weeds, #insects & #diseases that threaten CA’s landscapes, natural areas & ag.

Questions about home, garden, or #ag pests? Find science-based solutions at @UCIPM.

.@UCIPM has pest management guidelines & manuals for using pesticides & non-pesticide alternatives in ag.

Master Gardeners


#DYK @UCMasterGarden volunteers provide free science-based #gardening advice?

The @UCMasterGarden Program empowers Californians to adopt #SustainableGardening practices!

Master Food Preservers


The UC Master Food Preserver Program is a trusted resource for #FoodSafety & #preservation information!

UC Master Food Preservers teach research-based practices of safe home food preservation to Californians!

Learn safe #canning and #preserving techniques from UC Master Food Preservers.