Cultivating connections between farmers and food buyers

The 100 miles between the agricultural fields that surround Davis, Sacramento and the Sierra Foothhills and the culinarily rich city of San Francisco can seem vast to farmers who lack the connections needed to market their produce to Bay Area buyers. 

That gap was bridged last week for a group of 25 small, beginning and ethnic farmers when the Agricultural Sustainability Institute (ASI) at UC Davis and the Sacramento County UC Cooperative Extension hosted a day-long bus tour that began in Sacramento early Tuesday morning. Farmers boarded a bus bound for the Bay Area, where they met wholesale food buyers. 

“Many buyers are eager to meet small-scale farmers who can supply the rapidly expanding market for locally grown food,” said David Visher of the Agricultural Sustainability Institute at UC Davis. 

Emma Torbert of Cloverleaf Farm was pleased to find that to be true. 

“It was nice for farmers to hear how much interest there is in San Francisco,” she said. “It can be nerve-racking to try to sell something to someone you don’t know. This was great, because the tour created an environment to talk about this sort of thing.” 

Doors into the Bay Area market have already opened for Emma. 

“I’ve had people calling me back already to buy my produce,” she said. 

Interest in locally produced food is growing nationwide, according to Gail Feenstra of the UC Sustainable Agriculture Research and Education Program, a program within ASI. “Food is an important part of our concept of community. People want a relationship with local growers because their food nurtures us. They feed our sense of community and also steward the land in our region. I think people are searching for ways to connect around food because it benefits our personal, economic and environmental health.” 

As the group headed west toward their first stop at the San Francisco Wholesale Produce Market to hear from various buyers, Visher and fellow tour organizer Chuck Ingels, a UC Cooperative Extension advisor and the interim county director for Sacramento County, shared a food safety self audit CD created by UC Cooperative Extension. The project staff also helps farmers create an action plan for marketing their produce and works with them one-on-one to write a profile about their farm. 

“We can help growers tell their stories and make good-value propositions to buyers, but it’s really up to these business people to make their own deals,” Visher said.

The Agricultural Sustainability Institute, Laura Tourte, a UC Cooperative Extension advisor for Santa Cruz County, and Aziz Baameur, UCCE advisor in Santa Clara County will host a second tour Tuesday, Nov. 5. Farmers on Tuesday’s tour will leave for San Francisco from Watsonville at 5:15 a.m. and San Martin 6:15 a.m. The group will visit a wholesale distributor, food hub, distribution/processing facility, grocery store and Stanford dining services, where they will have lunch. 

The Small Ethnic Farmer Tour Project is funded by CoBank, a national cooperative bank, and three farm credit associations: Farm Credit West, American AgCredit, and Farm Credit Services of Colusa-Glenn. 

To register for the tour out of Watsonville and San Martin call (831) 763-8040 or email cesantacruz@ucdavis.edu. Space is limited. There is a $20 fee to hold a space on the tour. That fee is fully refunded upon boarding the tour bus. Spanish language translation is available.

 

Read more