- Author: Jeannette E. Warnert
In an effort to break down stigma and encourage greater participation, the program formerly known as "Food Stamps" is now called "CalFresh" in California. The program adopted a new logo and a new slogan: “Better Food for Better Living.”
The name Food Stamps, used for more than 40 years, was officially retired by Congress in 2008, and the program became known nationally as "Supplemental Nutrition Assistance Program," or SNAP. However, California officials determined SNAP didn't test well with focus groups.
CalFresh was designed to capture the essence of the state and its position as a world leader in agribusiness, according to a California Department of Social Services