A UCCE-led work group promoted the use of EBT/CalFresh and other farmers' market incentives for families to purchase more fruits and vegetables at farmers' markets, resulting in a 30% increase in EBT/CalFresh customers.

The Issue

Lack of access to fruits and vegetables has been cited as a contributing factor to the obesity epidemic, particularly in low-income communities. Farmers' markets have the potential for increasing equitable access to local fruits and vegetables....