Frustration at being the targets of technologically savvy environmental and animal rights groups has inspired farmers to get involved with social media communications outlets like Facebook and Twitter, according to an Associated Press article by Julianna Barbassa.

"There is so much negative publicity out there, and no one was getting our message out," Denair dairy farmer Ray Prock Jr. told Barbassa. Prock writes blog posts and tweets regularly on everything from emergency drills for handling manure spills to lactose intolerance. On his...