Maxwell Norton, a Merced County UC Cooperative Extension farm advisor and acting director of UCCE in Mariposa County, provided extensive information to a Merced Sun-Star reporter about efforts to encourage tourism in Merced County and educate visitors about local agricultural roots.

About a year ago, a group of agriculturists got together and starting brainstorming on ways to increase ag tourism, Norton told reporter Carol Reiter. The group formed "Country Ventures" and decided on two goals: To bring more visitor-related dollars into the county and to increase...