Many shoppers believe they can buy cheaper produce at supermarkets than at local farmers markets. A new UC Cooperative Extension study dispels that common misperception.

In Placer and Nevada counties, UCCE received a CDFA Specialty Block Grant to encourage consumers to eat more fruits and vegetables and support the local agricultural industry by buying the produce from them. The project led to the creation of the “Eat Local Placer Nevada” campaign.

“Buying locally grown products supports local farmers and ranchers and it keeps land in agriculture,” said Cindy Fake, UCCE farm advisor in Placer and Nevada counties. “Simply put, it's the right thing...

Early spring can be an invigorating time of year, with lengthening days, blooming daffodils and fruit trees (and ski season still in full force). One of the best perks of the season is the availability of luscious strawberries, and tasty artichokes and asparagus picked from nearby farms, with flavor quality and price that reflects both in-season and local transportation benefits. 

Depending on your location, farmers markets and pick-your-own farms will begin offering their wares within the next month or two. There are over 700 farmers markets in California. A wide variety of produce, from the exotic to the humble every-day variety, is available to entice you with its fresh beauty.  We here in the West spend more annually on...

I have two active young sons. They get plenty of exercise. Their diets, however, can be a challenge. They have different tastes – one could eat breakfast items all day; the other could eat dinner items all day. One likes sugary sweet foods; the other likes salty, fatty foods. My wife is a great cook who makes balanced, nutritious meals, but it’s not easy pleasing everybody. There is one thing we all can agree on: We love fruit.

We can eat fruit throughout the day. It might go with breakfast, with lunch, as a snack or mixed in with a salad at dinner. I think my kids like fruit not only because we make it available and encourage them to eat it, but because they have sampled fresh fruit at farmers markets, watched it grow in...

Shopping outdoors and having the chance to freely choose, ask questions, taste, and perhaps haggle a little are some of the reasons for immigrants from Latin America and elsewhere to find farmers markets particularly appealing. Childhood memories of going to open-air markets with their families are probably another big reason for them, but also for many older U.S. born consumers who are becoming regular customers.

Fortunately, as more non-Latinos and non-immigrants discover or re-discover the advantages of buying fresh produce grown by small farmers, we all will have more opportunities to enjoy getting our favorite fruits and vegetables "like we used to."

For my wife, Sylvia, and I is a lot more fun to buy our produce at...