Growers, UC Cooperative Extension researchers offer guidance on producing high-quality olives

Facing a deluge of lower-price products from Europe, the California olive oil industry is doubling down on its clear-cut competitive edge: the consistent and bona fide quality of its oil.

“Olive Production Manual for Oil,” a new book published by University of California Agriculture and Natural Resources, aims to help California olive growers maximize that advantage.

“It's a tough market to compete in, but I think the way to win for California is to compete on quality,” said book co-editor