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Direct Marketing takes place when growers sell their product directly to the consumer. This method of sales enables the grower to increase their profit margin compared to conventional wholesale marketing methods.

There are more than 30 Certified Farmers Markets that operate within San Diego County. Certified Farmers Markets are the most common form of direct marketing that local growers use to market their products directly to the consumer.

Conventional and wholesale marketing alternatives include large lot direct sales, wholesalers, shippers, packers, brokers, commission merchants, cooperatives, etc.

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Agricultural tourism, often called agritourism, is a method of direct marketing, as it can be another financial option to sell and promote farm products, ones farming enterprise and share the benefits of farming with your community and the public.

This website is intended to assist local growers in the San Diego region in their efforts to remain competitive by providing useful guidelines and resources.

The San Diego County Department of Agriculture, Weights & Measures handles regulations involving weighing and measuring devices. Their mission is to promote value comparison and fair competition in the marketplace. This is established by ensuring accuracy of market standards.

There are regulations on the transportation of nursery stock; certificates are required to facilitate the movement of nursery stock in trade. Some of these certificates include shipping permits and nursery stock certificates.

Pesticide use is a necessary part of non-organic agriculture. The San Diego County Department of Agriculture, Weights & Measures enforces the laws which regulate the use of pesticides.

Pests and diseases pose as major determinants to the livelihood of agricultural crops. It is because of this reason that proper Integrated Pest Management techniques should be utilized to best prevent negative outcomes associated with insects and diseases.