Many UCANR sites use PDFs to display information, either internally or externally linked PDFs.
The best way to display an PDF is to copy the content, and place it on the html page. A less optimal way is to display a block quote of a substantial amount of the content.
Less optimal.
Better
This is a pdf on SEO Practices. SEO PDF (pdf, 3.5mb)
Even Better
SEO, or Search Engine Optimization (pdf, 3.5mb), is the practice of improving a website's visibility in search engine results pages (SERPs) to attract more organic (unpaid) traffic. It involves optimizing various aspects of a website, including its content, structure, and technical aspects, to make it more appealing to both users and search engines
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What is SEO?
Improving Visibility:
- SEO aims to increase a website's ranking in search engine results for relevant keywords and phrases.
Organic Traffic:
- SEO focuses on driving traffic to a website through unpaid search results, as opposed to paid advertising.
User and Search Engine Optimization:
- SEO strategies involve optimizing a website's content and structure to be both user-friendly and easily understood by search engine crawlers.
Ranking high in search results can enhance a website's credibility and trustworthiness in the eyes of users. You can read more about SEO or Search Engine Optimization.(pdf, 3.5mb)