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California Agritourism Summit May 14-15, 2025: The California Agritourism Summit will bring together agritourism stakeholders to share current initiatives and industry developments, gain practical tools to start or expand an agritourism business, develop strategic partnerships, and create a collecti...

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Sign up for the California Agritourism News email newsletter for everyone involved in California agritourism and visit their Newsletter archives. Facebook page - Agtour Connections Agritourism Associations and Networks connect with other agritourism operations and networks.

Agritourism is not the best strategy for every farm or ranch. Farmers and ranchers considering agritourism need to think about their goals and how agritourism activities might help them achieve these goals.

Every agritourism workshop offered by UC ANR for farmers and ranchers considering agritourism enterprises includes presentations by local experienced agritourism operators.

Municipal, county, state and federal regulations can be overwhelming, but it's wise to consider how they may impact your enterprise early in your planning. Give yourself adequate time to read and understand the regulations before you make significant investments in your agritourism business.

Planning your agritourism operation means creating a separate enterprise that supports and complements your agricultural production business.

Inviting the public onto your farm, whether for the day or overnight, adds a new level of liability, requires new actions to ensure the safety of your guests and your employees, and most often requires additional insurance on top of your farm insurance.

For many farmers, agritourism is a new model that requires very different marketing strategies. The world is full of good ideas. Good marketing helps turn your good ideas into successful businesses.

California agritourism is often organized and promoted by regional or county associations of farmers and ranchers - sometimes supported by local government or community organizations. This section provides examples and resources for collaborative agritourism development and promotion.