University of California
Farm Business and Market Place
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Marketing Channels & Strategies
A Guide to Understanding the Value Chain.
Description:
Introduces agricultural chain from production to consumption. 4 pages.
Authors:
Gloy, B.
Publisher:
Cornell University
Publ. Date:
2005.
Weblink:
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Adding Value to Farm Products: An Overview.
Description:
Keys to success in capturing or creating value. Includes resource list. 12 pages.
Authors:
Born, H. and J. Bachmann
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2006
Weblink (Español):
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Ag Marketing 101
Description:
Introduction to market research, planning, and strategies. 15 pages.
Authors:
Myers, G.
Publisher:
University of Maryland Cooperative Extension
Publ. Date:
November 2014
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An Overview of Small Farm Direct Marketing.
Description:
Advantages and disadvantages of market channels for small farms. 5 pages.
Authors:
Swisher, M. and J. Sterns
Publisher:
University of Florida IFAS Extension
Publ. Date:
July 2012
Weblink:
Weblink: http://edis.ifas.ufl.edu/pdffiles/FY/FY59700.pdf
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Bringing Local Food to Local Institutions.
Description:
Benefits, constraints, and implementation of local products marketing. 16 pages.
Authors:
Bellows, B., R. Dufour, and J. Bachmann, C. Green, N. Moore
Publisher:
National Sustainable Agriculture Information Service/ATTRA.
Publ. Date:
June 2013
Weblink (Español):
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Community Supported Agriculture
Description:
Brief on various aspects of marketing through CSAs including potential problems and solutions. 8 pages.
Authors:
Kelley, K., L. Kime, J. Harper
Publisher:
Pennsylvania State University Extension
Publ. Date:
March 2013
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Direct Marketing
Description:
Publication on benefits, risks, and types of direct markets. Includes section on social media. 16 pages.
Authors:
Rittenhouse, T, K. Adam, et al.
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
Updated 2016
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Direct Marketing of Farm Produce and Home Goods.
Description:
Keys to success, pricing, permits and liability considerations. 25 pages.
Authors:
Cottingham, J., J. Hovland, J. Lenon, T. Roper and C Techtmann
Publisher:
University of Wisconsin-Extension.
Publ. Date:
none given.
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Farm-Direct Marketing Series: An Overview and Introduction
Description:
A summary of different direct marketing options for farm products.
Authors:
L. Lev
Publisher:
Oregon State University
Publ. Date:
2016
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Farm-Direct Marketing Series: Merchandising and Pricing Strategies
Description:
Summary of “the art of direct market selling” of farm products. 7 pages.
Authors:
L. Lev
Publisher:
Oregon State University
Publ. Date:
2016
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Fruit and Vegetable Marketing for Small-Scale and Part-Time Growers
Description:
Discusses market demand, channels, and product quality. 6 pages
Authors:
Dunn, J., J. Harper, L. Kime
Publisher:
Pennsylvania State University Extension
Publ. Date:
2009
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Guide to Marketing Channel Selection: How to Sell Through Wholesale & Direct Market Channels.
Description:
Focus is on wholesale and direct marketing approaches. Includes market characteristics and an assessment exercise worksheet. 38 pages.
Authors:
LeRoux, M.
Publisher:
Cornell Cooperative Extension of Tompkins County
Publ. Date:
July 2014
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Marketing Alternatives for Fresh Produce.
Description:
Channels, requirements, and transportation. Includes worksheets to calculate postharvest and marketing costs. 34 pages.
Authors:
Burt, L., C. Moulton, and J. Kropf
Publisher:
Oregon State University
Publ. Date:
2008.
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Marketing Strategies for Farmers and Ranchers.
Description:
Discusses different market channels. 20 pages.
Authors:
Sayre, L.
Publisher:
Sustainable Agriculture Network and the USDA Sustainable Agriculture Research and Education Program
Publ. Date:
2006.
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Marketing Tip Sheet Series
Description:
Multiple 2-page tip sheets for different types of markets. 27 pages.
Authors:
Alcorta, M, R Dufour, T Hinman
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2012
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New Farmer’s Market Guide: Cultivating Success at Farmers Markets
Description:
Step-by-step guide and considerations for building success at farmers markets, from Davis, California.
Authors:
MacNear, R. and S. Keller
Publisher:
Davis Farmers Market Association
Publ. Date:
2012
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New Markets for Your Crops.
Description:
Direct sales ideas in story format with supporting text. 12 pages.
Authors:
Dufour, R.
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2008
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Niche Market Pricing and Strategies for Maintaining Price.
Description:
Costs to develop, price and market niche products. 11 pages.
Authors:
Bailey, D. and R. Ward
Publisher:
Western Extension Marketing Committee, Western Center for Risk Management and University Center for Economic Development University of Nevada Reno.
Publ. Date:
2008.
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Pricing for Profit.
Description:
Discusses transaction costs, margins, mark-ups and profit. 5 pages.
Authors:
Chase, C.
Publisher:
Iowa State University Extension
Publ. Date:
2008.
Weblink (Español):
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Social Media Marketing Series
Description:
Methods for marketing farm businesses and products using social media. 3 pages each.
Authors:
S. Cornelisse
Publisher:
Pennsylvania State University
Publ. Date:
2017
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Strategic Marketing Management: Building a Foundation for Your Future.
Description:
Detailed treatment of strategy and analysis. Includes worksheets. 18 pages.
Authors:
Wysocki, A. and F. Wirth
Publisher:
University of Florida IFAS Extension.
Publ. Date:
February 2012
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Top Sellers: Characteristics of a Superior Salesperson
Description:
Introduces attributes that are common to top salespeople. 3 pages.
Authors:
Ruth, A. and A. Wysocki
Publisher:
University of Florida Cooperative Extension
Publ. Date:
December 2012
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Value Added Agriculture: Is It Right for Me?
Description:
Introduces concept and considerations. 3 pages.
Authors:
Evans, E.
Publisher:
University of Florida IFAS Extension
Publ. Date:
August 2012
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