University of California
Farm Business and Market Place
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ANR Pub: Story Telling: Farm Promotion & Branding
Adding Value to Agriculture: Branding and Certification.
Description:
Food industry trends and benefits of branding and certification. 4 pages.
Authors:
Cowee, M. and K. Curtis
Publisher:
University of Nevada Reno Cooperative Extension
Publ. Date:
None Given
Weblink (Español):
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Building Your Brand.
Description:
Development and value of branding. 4 pages.
Authors:
Giddens, N., M. Brees and J. Parcell
Publisher:
MU Extension, University of Missouri-Columbia.
Publ. Date:
none given.
Weblink (Español):
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Creating a Winning Display for Your Farm Products.
Description:
Considerations of placement and visual appeal in direct markets. 4 pages.
Authors:
Padgham, J.
Publisher:
University of Wisconsin-Extension
Publ. Date:
2005.
Weblink (Español):
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Farmer-to-Consumer Marketing: The Series - #3 Merchandising, Pricing, and Promotion
Description:
All aspects of product sales including displays, advertising and customer service are discussed in this publication. 12 pages.
Authors:
Burt, l., B. Wolfley
Publisher:
Oregon State University
Publ. Date:
June 2009 (Revised)
Weblink (Español):
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Reputation as Your Brand.
Description:
Positive business practices become your brand. 2 pages.
Authors:
Henehan, B.
Publisher:
Cornell University
Publ. Date:
2005.
Weblink (Español):
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Year-Round Marketing of the Seasonal Agriculture Enterprises – Tips and Techniques.
Description:
Off season promotion of farm and products. 5 pages.
Authors:
Weybright, B. and W. Uva.
Publisher:
Cornell University.
Publ. Date:
2006.
Weblink (Español):
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