UC ANR supporters give over $85,000 on #GivingTuesday

Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.

“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”

As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.

The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.

The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.

In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.

The UC Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.

“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”

Below is a list of funds that donors selected to receive their Giving Tuesday gifts:

• 4-H Foundation UC Donor Funds
• 4-H Undesignated
• Alameda County Master Gardener Fund (Endow)
• Alameda County UCCE - Master Gardeners
• ANR - California Naturalist Scholarship Fund
• ANR - Giving Tuesday Match Fund
• ANR - Master Food Preservers Fund
• ANR - Master Gardener Annual Giving Fund
• ANR Informatics and GIS Fund
• California Institute for Water Resources
• Central Sierra - UCCE
• Colusa County UCCE - Master Gardener Program
• Contra Costa County UCCE Fund
• Desert Research and Extension Center FARM SMART Fund
• El Dorado County UCCE - Master Gardeners
• El Dorado County UCCE - Rangeland Fund
• Elkus Ranch Fund
• Fresno County UCCE
• Hopland REC Fund
• Integrated Pest Management Program Fund
• Kern County - 4-H Program 
• Kearney Research and Extension Center Fund
• Los Angeles County UCCE - Master Gardeners
• Los Angeles County UCCE Fund
• Lindcove Research and Extension Center
• Marin Master Gardeners Opportunity Fund
• Merced County Agriculture Extension and Research Endowment
• Merced County UCCE - Master Gardener Fund
• Nutrition Policy Institute General Fund
• Orange County UCCE - Master Food Preserver Fund
• Orange County UCCE Fund
• Plumas County UCCE - Project Learning Tree
• Research and Extension Center System
• Riverside County UCCE - Master Gardeners
• Sacramento County UCCE - Master Gardener Fund
• San Joaquin County UCCE - Master Gardener Fund
• San Mateo County - 4-H Program 
• San Mateo County UCCE - Master Gardener Greenhouse
• San Mateo County UCCE Fund
• San Mateo/San Francisco UCCE - Master Gardener Fund
• San Mateo/SF UCCE - Master Food Preserver
• Santa Barbara County 4-H
• Sierra Foothill Research and Extension Center Fund
• Sonoma County UCCE - Citizen Science Projects
• Statewide Master Gardener Endowment Fund
• Statewide Program - Nutrition, Family and Consumer Sciences Program
• Sutter-Yuba Counties UCCE - Master Gardeners
• UC California Naturalist Program
• UCCE Master Gardeners of Orange County
• Urban Horticulture
• Ventura County Master Gardeners
• Ventura County UCCE - Master Gardener Fund
• Ventura County UCCE Fund

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