2024 Agritourism Intensive Training
The UC Agritourism Program's Agritourism Intensive training provides participants with a comprehensive introduction to agritourism and a supportive network to explore diversification through the development or expansion of an agritourism enterprise. This year's training will feature a hybrid format, read below for more information.
What to Expect:
The Agritourism Intensive training program uses a combination of readings, presentations by experienced agritourism operators and other related professionals, in-class individual exercises, between class homework assignments, small group discussion, peer-to-peer learning, and individual consultation.
Hands-on activities and homework assignments guide participants through evaluating and developing their perspective agritourism enterprises. Participants are expected to commit to attending every class can come ready to participate!
Visit the Agritourism Intensive webpage to view course outlines and materials from previous years.
What You Will Gain:
Through presentations and hands-on assignments, participants will understand their potential for agritourism along with the risks and other considerations. Participants will also connect with other experienced and perspective agritourism operators in your region and throughout the state!
During the course, participants will:
- complete an agritourism assessment
- begin developing a business plan
- complete a risk assessment checklist
- begin developing a marketing plan
- create six-month action plan
Format:
Hybrid format consists of six 2-hour zoom sessions featuring speakers and small-group discussions and one regional in-person gathering/networking event.
Who Should Attend:
Presentations and activities are designed for California farmers/ranchers interested in starting or expanding an agritourism enterprise. Agricultural and tourism professionals serving California, contact Rachael Callahan to express interest.
When:
Zoom session will be held every Wednesday January 24 - February 28, 2024 12pm - 2pm (see below for course outline).
In-person networking event TBD in each region.
Course Fee:
$50 (includes the Agritourism and Nature Tourism in California handbook). Scholarships and reduced fees are available! See registration information below.
REGISTRATION:
Registration has closed.
To learn about future events, sign up for the California Agritourism News e-newsletter.
2024 Hybrid Agritourism Intensive Course Outline
*Subject to change
Session 1: Consider the Possibilities & Asses Your Potential
January 24, 2024
12pm - 2pm
Session 2: Navigating Regulations
January 31, 2024
12pm - 2pm
Session 3: Introduction to Business Planning
February 7, 2024
12pm - 2pm
Session 4: Risk Management: Liability, Insurance, & Safety
February 14, 2024
12pm - 2pm
Session 5: Marketing
February 21, 2024
12pm - 2pm
Session 6: Collaboration & Planning for the Future
February 28, 2024
12pm - 2pm
Regional Farm Tour & Networking Event
Time, date, and location to be determined by regional coordinator.
The 2024 Agritourism Intensive is Offered in Collaboration with:
FARMstead ED/SLO County Farm Trail, Sonoma County Farm Trails, University of California Cooperative Extension Modoc County, University of California Cooperative Extension San Bernardino County. With funding from the Western Extension Risk Management Education Center.