Tools to tell the ANR story

A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).

The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.

The logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish. 

The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.

The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.

The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.  

The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.

The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story. 

The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for. 

Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.

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