Branding & Marketing Information
Note Before You Proceed
This page is a slightly abbreviated version of the State 4-H Branding Toolkit Page. It has been streamlined to only include images and guidelines that would apply to the average 4-H volunteer or youth leader at the club or project level. Please refer to the State site if you are making anything unusual or complicated.
Branding Checklist
When preparing a flyer, webpage, or any other outreach item be sure to follow these guidelines to make sure you're promoting 4-H in a visually consist way and in a way that respects applicable trademarks and copyrights.
- 4-H logo follows the guidelines set by the USDA: The logo is upright, proportionate, and the correct color; No words or images are obstructing the clover and the “18 U.S.C. 707” symbol has not been removed.
- 4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all “4-H”s and “4-H” has not been split over two lines.
- I have included the UC ANR logo in my document.
- I have consistently used UC ANR brand elements, including recommended fonts and colors.
- I have included the non-discrimination statement on my document.
- I have included the wheelchair accessibility icon if applicable; if the activity is not wheelchair friendly I have worked with the County 4-H Office to include proper language.
- Link to county 4-H office website and county 4-H contact information.
4-H Clover
Essentially, you must use one of the Clovers below and not materially alter, cover up, or distort it.
The clover is not just copyrighted, it is specifically protected by an act of Congress so it is extremely important that you use it properly.
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The "H's" on the green clover can be white, black or metallic gold. |
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The "H's" on the black clover should be white. |
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The "H's" on the white clover can be black or green. |
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The "H's" on the metallic clover can be white, black, or metallic gold (when embossed). |
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UCANR Logo
California 4-H is part of the University of California Agriculture & Natural Resources, so it is important to include their logo (once again, not altered or distorted) in all materials.
Below is the most commonly used version of the 4-H UCANR logo. You can find additional layouts and Spanish versions of this logo at the California 4-H Brand Toolkit page.
| Format | Color | Black | White/Reverse |
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PNG (transparent background) |
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| JPG (white background) | |||
| PDF (vector) | |||
| EPS (vector) |
Non-Discrimination Statement & Accessibility
The appropriate non-discrimination statement should be included on all one-page flyers and other outreach and marketing materials.
The statement is usually found in the footer of the document and may be in a smaller font than the rest of the text.
English
It is the policy of the University of California (UC) and the UC Division of Agriculture & Natural Resources not to engage in discrimination against or harassment of any person in any of its programs or activities (Complete nondiscrimination policy statement can be found at http://ucanr.edu/sites/anrstaff/files/215244.pdf). Inquiries regarding ANR’s nondiscrimination policies may be directed to UCANR, Affirmative Action Compliance & Title IX Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.
Spanish
La División de Agricultura y Recursos Naturales (ANR) de Universidad de California prohíbe la discriminación o el hostigamiento de cualquier persona en cualquiera de sus programas o actividades. (Se puede leer la versión completa de la declaración de política antidiscriminatoria en http://ucanr.edu/sites/anrstaff/files/215246.pdf) Las preguntas sobre la política antidiscriminatoria de ANR pueden dirigirse a: UCANR, Affirmative Action Compliance Officer/Title IX Officer, University of California, Davis, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.
The wheelchair accessibility symbol is to be placed next to the non-discrimination statement on flyers when appropriate. All 4-H activities should strive to be accessible to all youth.
Fonts & Color Pallette
The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif).
Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. Additional fonts may be used for various projects/activities.
In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages.
Below are a few of the recommended colors, and additional options may be found at the California 4-H Branding Tool Kit.
4-H Green
Web, Monitors: RGB: R=51, G=153, B=102. Hex #00a65d
Print: CMYK: C=100, M=0, Y=90, K=0. PMS 347
Free-to-Use Templates
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Letterheads/Envelope/Fax: |
Event Flyer Templates: |
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Club Newsletter Templates: |
Other:
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T-Shirt Designs: The 4-H T-Shirt designs (AI vector files) below are free to use. |
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 T-Shirt Design 1 (Add the ANR logo to the sleeve of this design)
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 T-Shirt Design 2 |
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 T-Shirt Design 3
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 T-Shirt Design 4 (Back) |
Tips for Making Flyers in Word
Tips for Making Flyers in Publisher