Barnes brings hometown knowledge to UCCE in Lake, Mendocino counties

Matthew Barnes

New Cooperative Extension director has worked extensively with Native American communities, youth groups

Growing up in Upper Lake, along the “North Shore” of Clear Lake, Matthew Barnes lived near several of the Lake County region's seven federally recognized tribes. Although he counted several Native Americans among his diverse circle of childhood friends, and was very familiar with those communities, Barnes was nonetheless quite nervous when he was appointed in 2009 as the inaugural executive director of the Boys & Girls Club of the Pomo Nation.

Barnes – a non-Native of European and Filipino descent – vividly remembers the tribal administrator paying him a visit on one of his first days on the job. “He said, ‘Hey, you have two ears and one mouth, so listen twice as much as you speak and you'll be fine,'” Barnes recalled. “And that's definitely stuck with me.”

That approach is continuing to guide Barnes in his new role as University of California Cooperative Extension director for Lake and Mendocino counties. He will guide and support research, outreach and education activities to meet the area's agriculture, natural resources, and youth and community development needs.

Since starting in May, Barnes has been getting a crash course from UCCE advisors and staff on viticulture research, pest management practices, 4-H camps, and a host of other projects and programs – while also meeting with local communities on the region's most pressing challenges.

“What I've been doing – and will continue to do – is just to listen and learn, and when I can add value to a conversation or project, then I'll do that,” Barnes said. “But leadership to me starts with the relationships we build – with our staff and with the community.”

Bringing a range of experiences in youth programs, social services

One area in which Barnes will certainly add value is developing youth and community programs. During his time with Boys & Girls Club of the Pomo Nation, it was one of only three Boys & Girls Clubs established on tribal land in California. In that role, Barnes faced the unique challenge of integrating the Boys & Girls Club curriculum into a community for which it was not originally designed.

By adapting the curriculum to include culturally relevant topics, Barnes transformed the program into a model that eventually aided in the creation of a Native American-focused branch, Boys & Girls Clubs of America Native Services.

“This initiative now serves as a national standard for Boys & Girls Clubs on tribal lands,” Barnes said.

He later became a director of California Tribal TANF (Temporary Assistance for Needy Families), a direct cash assistance and supportive services program for Native American families in 17 counties across the state.

During his decade of TANF work, Barnes launched career development programs, alcohol and other drug counseling programs, and cultural revitalization initiatives. Some of the programs are still running and serving communities to this day.

“The trick is making those programs something that participants can see the value in,” Barnes explained. “And to do that, you go into the communities and talk to people and listen to what they need – instead of you telling them what they need.”

Barnes' experience partnering with Native American communities is just one of the many strengths he will bring to UCCE and UC Agriculture and Natural Resources.

“We're very excited to have Matthew join the UC ANR family,” said Lynn Schmitt-McQuitty, UC ANR's director of County Cooperative Extension. “His personal knowledge of Lake and Mendocino counties and his previous work with Indigenous populations will be a tremendous asset to extending and elevating our work.”

Immediately prior to joining UC ANR, Barnes served as director of Lake County's Upward Bound program, which helps students from three local high schools experience and prepare for higher education.

“Overall, what drives me personally is the opportunity to make an impact on communities, on youth, and on people in general through program development and management,” Barnes said.

Inspiring young people as a mentor

Barnes' passion for youth development – and the impetus for his bachelor's degree in social work from Cal Poly Humboldt – can be traced to his AmeriCorps experience while he was attending Mendocino College. For two years, he worked as a tutor for young people, in Lake County and then in Sonoma County, and saw firsthand the difference educators and mentors can make in their lives.

“You could say I kind of caught the bug – just seeing the light bulbs go on when you're helping a youth of that age,” Barnes said.

From there, Barnes took a position directing teen programs for the Boys and Girls Club of Healdsburg, where he began to fully appreciate the importance of trusted adults simply “being there” for young people as a listening ear for whatever they want to talk about.

Among the many teens Barnes worked with, “Rodrigo” was a middle schooler who was pegged by his school and community as someone who could “slip through the cracks.” Rodrigo was the last to go home at the end of each day, and Barnes would chat with him – answering his questions about life or just talking about a new rap album.

“I realized I was ‘that person' for him – that person outside his house, outside his school,” Barnes said.

Even after Barnes left the Boys and Girls Club, Rodrigo – bound for university – invited him to his high school graduation. Barnes said it is tremendously gratifying to know he had a “small role” in shaping the path for Rodrigo – and countless others.

“Their success is still theirs; it's not necessarily because of me,” Barnes added. “My job is to do what I can in the moment to hopefully plant some seeds that may sprout in the future.”

Settled in Middletown, not far from his hometown, where he and his wife are raising two children, Barnes is now positioned to help nurture a flourishing Lake County and resilient Mendocino County.

“I feel like my past experiences, both in life and my career, have prepared me for this,” Barnes said.

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