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Posts Tagged: community supported agriculture
Larger CSAs are typically diversified businesses
A community support agriculture farm (CSA) with a large customer base generally makes a large part of its income selling through more traditional channels, reported Grace Hood on the NPR program The Salt: What's on Your Plate.
The reporter included a comment in the story from Ryan Galt, professor in the Department of Human and Community Development at UC Davis. Galt conducted a study of CSAs in the Central Valley
"Very often the larger farms [with CSAs] actually have a smaller percent of their sales from CSAs," because they have other, bigger points of sales, Galt said. "They're more likely to rely on a huge number of different outlets: farmers markets, CSAs, direct to restaurant, direct to retail and also wholesale."
The story related the tale of Grant Farms in northern Colorado, a CSA with 5,000 clients that went bankrupt in 2012.
"The problem with our farm was not its size," said farmer/owner Andy Grant. "In fact, within the farm, the CSA was probably one of the most dynamically well run, profitable things we did." (The story didn't give the reason for the failure of the enterprise.)
A typical CSA box.
Students play key role in building community around sustainable food systems
“It’s more than a way to sell food. It builds community, and that’s a powerful thing for students to learn,” said Raoul Adamchak, who coordinates the CSA and the Market Garden where the produce is grown.
Over the years, those involved in UC campuses’ food systems have garnered powerful lessons from students as well, resulting in organic gardens, student farms and increasingly sustainable food options at dining halls. These student-initiated components of campus food systems continue to nurture student opportunities to learn and get involved.
While the Student Farm has run its CSA for 16 years, the farm has been a part of the campus food system for 30 years by selling fresh organic produce to the UC Davis Coffee House, which is run by Associated Students, UC Davis. Most recently, it began selling produce to Sodexo-run UC Davis Dining Services – further diversifying its customer base.
“When Dining Services initially wanted to buy from us, we were hesitant,” said Mark Van Horn, director of the Student Farm. “Our CSA was well established and is still our highest grossing market. We’re at the upper limits of production and didn’t think we could grow more without negatively effecting education – the primary purpose of the farm. What changed our minds is that we realized our relationship with them is about education as well as production. We’re collaborating with Dining Services to educate students – more students than ever – about the entire food system.”
“We’re trying to engage students in the food system so they can learn about where their food comes from and what’s in it,” said Dani Lee, UC Davis University Dining Services’ sustainability manager.
Dining Services labels the origin of campus-produced food. It regularly hosts outreach events, features displays about and organizes tours of the Student Farm, Russell Ranch and other campus-based partners. It has also established internships for students interested in waste reduction, gardening and sourcing food more locally.
Lee and Van Horn hope these efforts will help inspire students to learn more.
“We’re seeing more interest from students today than ever before,” Van Horn said. “I attribute it to a bigger cultural awakening catalyzed by folks like Michael Pollan and Eric Schlosser. They figured out that if you talk about agriculture, the environment and the whole food system just as ‘food,’ it’s more interesting. Students are coming in with more knowledge and commitment to these issues than ever before. Encouraging them to get actively involved in the food system is a great way to nurture what students years ago began when they founded the Student Farm, started the Coffee House, and got University of California administrators to commit to meeting a list of sustainability criteria by 2020.”
UC Davis Dining Services already exceeds the UC goal of 20 percent sustainably produced food by 2020, but it isn’t stopping there.
“We’re constantly working on sourcing more products locally,” Lee said.
Lauren Cockrell, a fourth-year UC Davis student majoring in Sustainable Agriculture and Food Systems is pleased with the trajectory and believes ensuring student involvement in the effort to build a more sustainable food system is key.
“I’d like the next step to be an independent, entirely student-run food retail business that, at its core, values sustainability,” she said.
The promise of peaches
Tomatoes grow fine in my Sacramento backyard. I can usually count on plenty of basil, more zucchini than the neighbors will take, some snow peas, chard and kale, a few small peppers and eggplants and whatever salad greens survive the slugs (in other words, lots of arugula). We have oranges and grapefruit, but I wouldn't even try to grow peaches or apricots. It takes a farmer to grow peaches. It takes a good farmer to grow good peaches. It takes a good farmer and good weather to grow Blenheim apricots.
Instead of planting a peach tree, I joined a fruit community supported agriculture (CSA) program, promising to pay $15 a week for a box of fresh fruit every week from June 7 until October 4. By joining I am agreeing to share the risk and the promise of the harvest of a four-acre fruit orchard with four part-time beginning farmers growing fruits and vegetables just west of Davis.
The Cloverleaf at Bridgeway Farms offers a chance that is, Aubrey White says, "both attractive and terrifying, with everyone trying to make it happen while keeping their jobs." The monetary investments were low, as they have no buildings or heavy equipment, and Collins offered a very attractive lease arrangement to encourage the new farmers. The vegetable land is certified organic and the orchard land is in transition to organic. The part that is terrifying is the risk of crop failure and poor yields that all farmers face.
The Cloverleaf farmers all have some farming experience, but the orchard presented new challenges. White started with the UC Master Gardener Program in Los Angeles, worked with urban farms and community gardens, and for two years at the UC Davis Student Farm. But, she says, taking on the orchard involved a "crazy different learning curve for three out of four of us." Even with all of her agricultural experience, she felt at a disadvantage not having a science background, particularly not having the soil science information to best manage the orchard.
The original point of CSA programs was for the community (eaters) to share the risk of farming with the farmers, and to pay for a season's worth of produce up front to ease the cash-flow burden on the farmer before the harvest. In a pure traditional CSA, the farmer estimates the production for the year and sells shares in that production to as many families as the farm can be expected to feed. Each family receives a box of produce every week, with the full week's harvest divided up among the boxes. Some weeks there would be more variety than others; bounty and low yield would all be shared. Some years there would be good harvests and some years, poor harvests. The farmers are not at the mercy of the market, either wholesale buyers or competitive farmers' markets.
Most California CSA operators do not follow this traditional model, but sell to wholesale customers, restaurants, farmers markets and food processors in addition to the CSA customers. This means, in practice, that CSA customers do not share the full risk of the farm production and can expect a more consistent quantity in their box or basket each week. However, CSAs are an important and valuable part of most CSA operators' marketing plan. A UC study of several California organic farms selling through different marketing channels showed that the CSAs consistently returned the most profit to the marketing investment.
As a small farm with a young orchard, The Cloverleaf's fruit CSA still involves a little risk to the members. If the rain continues through June, as it did last year, we may not get those delicious Blenheims. Last year everyone lost them. But CSA manager White promises to give first priority to the CSA customers, with 25 to 50 percent of the fruit harvest going to CSA members. If needed, Cloverleaf will buy more blackberries from Collins or fill the boxes with the more successful varieties of peaches and nectarines.
In addition to the CSA, The Cloverleaf farmers will operate a farm stand, several U-pick days and a harvest festival this year, and sell fruit to several wholesale buyers. Just in case they don't have enough to do, they are considering introducing pastured chickens to the farm next year. The farm stand will open on Memorial Day at the Kidwell Road exit off Highway 80 between Davis and Dixon, and will remain open on Saturdays and Sundays until October. Information about the U-pick days and the harvest festival (and lots of other on-farm activities throughout California) will be listed on the UC Agritourism Directory, www.calagtour.org.
There might be a few shares left for the fruit CSA. For more information, visit the website or Facebook page of The Cloverleaf at Bridgeway Farms or email thecloverleaffarm@gmail.com. I'm looking forward to those peaches!
Community supported agriculture prospering in Central Valley
Membership in the CSAs surveyed for the study increased from an estimated 672 in 1990 to 32,938 in 2010.
The growth in Central Valley CSAs is one part of a bigger movement toward stronger direct relationships between farmers and consumers, said Ryan Galt, UC Davis assistant professor in the Department of Human and Community Development and co-author of the study “Community Supported Agriculture is thriving in the Central Valley."
“Consumers increasingly want to connect with the farmers who grow their food,” Galt explained, while unpacking a cornucopia of vegetables from his own CSA box. “Food is an intimate thing, so I don’t think it’s strange that people want to establish relationships with those who produce it.”
While Galt’s study focuses on the farm, rather than consumer, side of the relationship, he said he joined a CSA for several reasons.
“I wanted to support a more ecologically oriented agriculture, and the livelihoods of farmers and farmworkers. And then, there is the benefit of not having to shop as much,” he added, snipping a bunch of deep purple beets from their greens.
It’s beet season in California. The dark root vegetable is relatively new to Galt’s culinary repertoire. Had it not shown up in the first CSA box to which he subscribed, years ago, he might never have learned to prepare it and would unlikely order it on a menu. The surprise and challenge of preparing new, interesting foods is among the reasons Galt still subscribes to a CSA.
Like most California CSA members, Galt picks up a basket of produce from a central location, not necessarily the farm itself. Some CSA farms deliver directly to homes. Few require members to visit the farm, but most host member events.
“CSA farmers provide their members more than food. They offer a direct connection to what is happening on the farm and with the seasons, they educate their members on agricultural and rural issues, and they share recipes that help members use their food,” Galt said, sliding a pot of beets into the oven.
It’s a lucrative exchange for CSA farmers, he adds. Average gross sales per acre for CSA farms is six times greater than average CA farms. Because people subscribe to their farm in the same way people subscribe to magazines, CSA farmers have a good idea how much to produce and harvest, and, most importantly for them, they have a promised market and up-front cash. Many young farmers are creating CSAs because of these benefits.
“CSA farmers are motivated by their love of farming and the satisfaction of providing fresh produce to grateful members,” Galt said.
Roasted beets
6 medium beets
2 tablespoons balsamic vinegar
2 teaspoons orange zest
Pepper
Preheat oven to 350 F. Wash the beets and put the unpeeled in a roasting pan with about an inch of water. Cover and bake for an hour, or until they are easily pierced with a folk. Slip off the skins after the beets have cooled. Slice the beets into wedges. Toss with vinegar, orange zest and pepper. Serve at room temperature.
Community Supported Agriculture grows rapidly in California’s Central Valley
Total membership in the CSAs surveyed (n = 46) increased exponentially from an estimated 672 members in 1990 to 32,938 members in 2010. Most CSAs in California’s Central Valley and surrounding foothills were relatively small (20 acres on average), produced a broad range of crops (44 on average) and adhered to organic or sustainable growing practices.
Likewise, 54 percent of the CSA farms surveyed were profitable; of the rest, 32 percent broke even and 15 percent operated at a loss. Gross average sales for the CSAs surveyed were $9,084 per acre in 2009; this compares with average gross sales of $1,336 per acre for California agriculture in general.
Despite their increasing popularity, little is known about CSA farmers and their operations. UC researchers conducted a comprehensive study of CSA farmers in the Central Valley and surrounding foothills about their growing practices, farm economics, demographics and other characteristics. The article in full and the entire January–March 2012 issue of California Agriculture can be found at: http://californiaagriculture.ucanr.org.
CSAs eliminate distributors, forging direct connections between farmers and consumers; California has about 275 CSAs, and there are more than 3,500 nationally. The researchers found that CSAs are adapting and changing to meet consumer interest in and demand for locally produced food.
“Together with farmers markets, farm stands, U-picks and agritourism, CSAs constitute a ‘civic agriculture’ that is re-embedding agricultural production in more sustainable social and ecological relationships, maintaining economic viability for small- and medium-scale farmers and fulfilling the non–farm-based population's increasing desire to reconnect with their food,” Ryan Galt, UC Davis assistant professor in the Department of Human and Community Development, and co-authors wrote in California Agriculture journal.
The CSA model has undergone considerable change and innovation, the researchers found, with growers offering new products such as meat and dairy and making payment options more attractive to consumers. When the first CSAs were started on the East Coast in the mid-1980s, members paid in advance and received a share of the farm’s crop in return, and they also shared in production risks. Today’s CSAs allow consumers more flexibility and less risk. “Twenty percent of CSAs in the study had no minimum payment period, allowing week-by-week payments, which extends membership to a broader population, including those hesitant or unable to commit to extended payments,” the authors wrote.
The study team also interviewed CSA farmers about what motivated them. “Even though a CSA is hard work, farmers tend to find it rewarding,” Galt and co-authors noted. “The vast majority were happy with their work and continued to view the CSA as a viable option for small- and medium-scale farmers.”
Also in the January–March 2012 issue of California Agriculture:
Farm-to-WIC study: The federal Special Supplemental Nutrition Program for Women, Infants and Children (WIC) now distributes monthly cash vouchers to low-income women with children to buy fruits and vegetables. UC Cooperative Extension (UCCE) researchers surveyed WIC participants in Tulare, Alameda and Riverside counties in 2010 to guide the development of a farm-to-WIC program that would connect local growers to the WIC market. Based on WIC participants’ produce preferences and buying habits, they developed a list of 19 produce items for possible inclusion in the program, including broccoli, cabbage, collards, nopales, sweet potato and tomatillo.
Preventing Fusarium wilt of lettuce: Caused by the soilborne fungus Fusarium oxysporum f. sp. lactucae, Fusarium wilt affects all major lettuce production areas in California and Arizona. In trials at UC Davis, lettuce cultivars differed significantly in susceptibility to the disease, with some leaf and romaine types highly resistant under all test conditions. Management of Fusarium wilt requires an integrated approach that includes crop rotation to reduce soil inoculum levels and the use of resistant cultivars during the warmest planting windows.
Also in the online-only E-Edition of California Agriculture:
Biological control for citrus pests: In a spring 2010 survey and statistical analysis, growers with greater citrus acreage and more education were more likely to use biological controls for four important citrus pests (California red scale, citrus red mite, citrus thrips and cottony cushion scale). Marketing outlets, ethnicity and primary information sources also influenced the extent of reliance on beneficial insects.
California Agriculture is the University of California’s peer-reviewed journal of research in agricultural, human and natural resources. For a free subscription, go to: http://californiaagriculture.ucanr.org, or write to calag@ucdavis.edu.
WRITERS/EDITORS: To request a hard copy of the journal, e-mail jlbyron@ucdavis.edu.
