UC Cooperative Extension | Agricultural Experiment Station
UC ANR Fire Network shares resources on reducing impacts of wildfire, smoke
Fire advisors offer guidance on minimizing damage, preparing for evacuation, protecting against smoke With exceptionally dry conditions persisting in many parts of California, residents should double their efforts to prepare homes, families,...
UC Delivers
Many factors - such as supply chain consolidation, falling wholesale prices, rising costs and economies of scale - push small- and mid-scale farmers increasingly to direct marketing and alternative enterprises to keep their agricultural businesses viable.
Public demand is increasing for local agricultural products and education about local farms and ranches. Agritourism welcomes visitors to a working farm for education and enjoyment while providing additional income for the agritourism operator. In a 2009 survey by UC researchers, operators reported agritourism as a profitable diversification strategy.
Agritourism requires farmers and ranchers to learn new hospitality skills and marketing partnerships, and it is a business that is regulated by zoning ordinances and permitting in each of the state’s 58 counties.
Read about: Agritourism workshops build new networks for diversification | View Other Stories