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Agritourism Intensive 2012 - 2013

Agritourism Intensive 2012 - 2013

The "Agritourism Intensive" classes, offered in Sacramento, Merced and San Diego, were three-session agritourism planning courses offered by UC Cooperative Extension, the UC ANR Small Farm Program and local partners for farmers and ranchers starting or growing their agritourism or nature tourism enterprises. The classes combined presentations by experienced agritourism operators and experts in business planning, risk management, hospitality and marketing with hands-on interactive activities to guide participants as they assessed their own farms or ranches for agritourism potential and started their own business, risk management and marketing plans.

Funding for this project was provided by the Washington State University Western Center for Risk Management Education and the USDA National Institute of Food and Agriculture (NIFA)

The Sacramento course started November 15, 2012 and ended February 21, 2013.

The Merced course started December 3, 2012 and ended February 12, 2013.

The San Diego course started December 5, 2012 and ended February 19, 2013.

Sacramento class curriculum

Merced class curriculum

San Diego class curriculum 

Class Handouts

These were printed and passed out to class participants.

Class Presentations

These are some of the presentations from the classes:

First class:

Second Class:

Third Class:

Presentations & Pictures from agritourism operators speaking at the classes:

Please check back; more resources coming soon!