- Author: Mike Hsu
When Laura Snell first came to the far northeastern corner of California, she was amazed to find that the Board of Supervisors in Modoc County – where cows outnumber people by a ratio of 13 to 1 – was composed almost entirely of women.
Snell, who arrived in the high desert town of Alturas in 2015 as the University of California Cooperative Extension livestock and natural resources advisor, said she now has a theory as to why.
“It's a great example of the rural and agricultural lifestyle we have here where women get involved in everything from civic organizations to local government,” she said. “In a lot of ways, there isn't a glass ceiling in an area where everyone is needed and most people are wearing multiple hats to keep the community going.”
Snell has worn the “county director” hat for UCCE in Modoc County since 2017, bringing a range of UC Agriculture and Natural Resources programs to local communities. In the subsequent years, she has established herself as one of the region's most prominent and respected voices.
“Laura is a strong leader, an excellent communicator, and extremely knowledgeable in the fields of wild horses, groundwater, livestock and grazing – among many other topics,” said Geri Byrne, vice chair of Modoc County's Board of Supervisors (which is presently 75% female).
Snell's broad base of knowledge – as well as her bachelor's in water science and master's in agronomy, both from the University of Nebraska – have served her well in her dream job in a “one-advisor” county.
“This is what I always wanted to do – know a little bit about a lot of things and be the person who connected people with what they needed, connecting them with information, connecting them with different experts,” Snell explained.
One of her most recent accomplishments is launching UC Master Food Preserver classes in Modoc County this year. About 130 people – in a county of 9,000 – have been served by this UC ANR program, and four are on the cusp of graduating as Modoc's inaugural class of certified Master Food Preservers. The vast majority of program participants, Snell notes, have been women.
“They're not only preserving for their own families; they're also using these tools and harvesting things from their gardens and then having a value-added product to sell at the farmers market and our local food hub,” said Snell, citing one participant who learned how to make and sell celery salt.
The contributions of women to the local economy, county leadership and organizations such as the Modoc County Cattlewomen's group continue to inspire Snell in her work – and in nurturing the next generation of leaders.
An avid participant in 4-H growing up in Story County, Iowa, Snell said one of the most fulfilling aspects of her job is mentoring the interns who come through her office, and presenting them with opportunities to learn and grow in their careers.
It was a personal connection that brought Snell to Modoc. A former Bureau of Land Management director in the county, who happened to be the father of her college friend, encouraged Snell to apply for the advisor position. So she flew from Nebraska to Reno and then made the three-hour drive north for the interview.
“I loved it; I immediately loved it,” Snell recalled. “I called my parents that night and said, ‘If they offer me this job, I'm staying.' This is it – this is what I've always really wanted to do, but not only that: this is the kind of community I've always wanted to live in.”
Snell – along with her canine companion, an Airedale-German Shepherd-Rottweiler mix named Zuri – have become an essential part of the fabric of Modoc County. She has provided guidance on everything from managing wild horses on the Devil's Garden Plateau to optimizing agritourism operations for greater profitability to improving the livelihoods of farmers and ranchers by alleviating regulatory burdens.
“Working in this county and for this county, for the people here, that's what fills my cup,” she said. “That's what is most satisfying about this work.”
And the county, in turn, has been appreciative of Snell's wide-ranging expertise and unflappable demeanor. According to Supervisor Byrne, Snell has been instrumental in taking on complex issues such as wild horses and the Big Valley Groundwater Sustainability Plan – four years in the making and greatly enhanced by Snell's background in water and her passion for bringing science to the people.
“Laura has a ready smile and manages to stay calm in the face of adversity,” Byrne said. “Modoc is very blessed to have such an articulate, knowledgeable, hard-working and personable director.”
- Author: Mike Hsu
Partnering for California
As the gravity of the COVID-19 pandemic hit communities across the U.S. in mid-March 2020, the policy team at UC Agriculture and Natural Resources' Nutrition Policy Institute received an urgent email from a longtime partner in the San Joaquin Valley.
“It was simply entitled ‘help' in the subject line – with multiple exclamation points,” said Christina Hecht, NPI senior policy advisor.
The colleague was writing on behalf of community groups concerned that pandemic-related school closures would jeopardize school meal programs – a nutritional lifeline for children in a predominantly agricultural region with many low-income households.
Hecht immediately contacted a frequent collaborator, Dr. Anisha Patel, an associate professor of pediatrics at Stanford University. To help school districts continue those essential meals during the fast-approaching spring holiday, they quickly produced a fact sheet, “Kids' Hunger Doesn't Take a Spring Break,” sharing tips and resources for the districts.
Then, as the pandemic evolved throughout 2020, the U.S. Department of Agriculture and California Department of Education continued to issue a flurry of waivers and guidance updates. To keep pace, the authors produced three more fact sheets to help districts digest the information and adapt and sustain their school meal programs.
“We tried to make a really user-friendly resource that would help districts sort through everything they needed to do, and easily discover resources for best practices,” Hecht said.
Their efforts attracted the attention of the School Nutrition Association, a prominent nonprofit representing more than 50,000 members who provide meals to students across the country. The organization co-branded general versions of the fact sheets and distributed them widely through its website.
Gathering community perspectives on school meals
Those resources represent just one way that lessons from the San Joaquin Valley experience are shaping the national conversation on school nutrition programs. Cultiva La Salud and Dolores Huerta Foundation – health equity and social justice organizations based in Fresno and Bakersfield, respectively – approached the researchers to study ways to boost participation in school meal programs and address food insecurity in their largely Latino communities.
“Working alongside Stanford and NPI is crucial in expanding our capacity and ability to use data and research as a tool to empower parents to advocate for improved health and wellness policies and practices,” said Cecilia Castro, deputy director of Dolores Huerta Foundation, which works in Kern, Fresno and Tulare counties, as well as Antelope Valley in Los Angeles County.
To better understand the “barriers and facilitators” to meal program participation, Hecht, Patel and their collaborators – including student trainees who were eager to learn about community-based participatory research and wanted to help their local communities – sought the perspectives of school district administrators and staff, community groups and parents.
Through the relationships nurtured by Cultiva La Salud and Dolores Huerta Foundation, the researchers convened focus groups of parents with children in six school districts across the San Joaquin Valley.
“We needed to understand better what helped and hindered families from getting the school meals,” Hecht said.
According to Castro, parents have leveraged their feedback to advocate for increased access to school meals, through the use of buses for meal delivery and changes to meal pickup times and locations.
“This engagement has validated the lived experience of our communities,” Castro said. “It has provided an additional strategy for parent leaders to use in efforts to engage decision-makers about ways to improve quality and access to school meals.”
Another key takeaway from these conversations is that the parents are deeply concerned about the content and nutritive value of the meals served to their children.
“We learned that although school meals meet nutrition standards, parents are not aware of this,” Patel said. “Parents also worry about the healthfulness of school meals, noting heavy processing and added sugar. Most compelling was that parents want to provide feedback to improve school meal appeal and healthfulness but have no way to act.”
San Joaquin Valley voices reverberate
The Nutrition Policy Institute played a crucial role in bringing the parents' perspectives to legislative staffs at the state and federal levels, through the production of four policy briefs that center the voices of San Joaquin Valley residents. In the first, “School Meals: Kids Are Sweeter with Less Sugar,” one parent says: “Children cannot sustain themselves on treats that give pure sugar…They give with the best intentions, but less food would be better, but better quality and healthier.”
“One of the most rewarding parts of all this work has been seeing how meaningful it has been for the parents in the San Joaquin Valley to see their voices getting carried all the way to Washington, D.C. by these policy briefs,” said Hecht. “And it was so meaningful for them that Cultiva La Salud had the briefs translated into Spanish so that the parents could actually read their own words.”
Their voices joined a chorus comprising over 200 organizations who called for universal school meals across California. In June, the state became the first in the nation to adopt a policy, starting in the 2022-2023 school year, to provide free meals for all K through 12 public school students, regardless of family income. Momentum continues to build on the national scale.
The next step for the team is to explore ways to make school meals even more appealing to potential program participants in the Latino communities of San Joaquin Valley. Patel said they will draw on the expertise of Szu-chi Huang, associate professor of marketing in Stanford's Graduate School of Business.
“Using a participatory approach, we will work with parents and school officials to design an intervention focused on communicating the benefits of school meals, and test strategies to improve the appeal of school meals,” Patel explained. “Then we will examine how that intervention affects parents' satisfaction with school meals, students' participation in meals and food insecurity.”
Those insights will be another valuable result of a unique partnership – spurred by a call for help and galvanized by the ongoing health crisis – that continues to benefit families across California.
“Our partnership has been very unusual and very fruitful because we had policy experts, we had research experts and trainees, and then we had the organizations actually working in the community,” Hecht said. “And as we look back on it, it's hard to imagine working that successfully without that kind of partnership.”
- Author: Mike Hsu
A U.S. federal government shutdown can represent a minor inconvenience, a delay in paychecks, or – for people living in some of the most difficult circumstances – an extended period of hunger and anxiety.
A study published recently in the journal Nutrients provides a unique glimpse into the shutdown experiences of participants in CalFresh – California's name for the federally funded Supplemental Nutrition Assistance Program (formerly known as food stamps). Currently, about 42 million people participate in SNAP across the U.S.
In focus groups conducted in 2019 with 26 low-income CalFresh participants from four diverse California counties, participants shared how the 2018-19 federal government shutdown affected their SNAP benefits, their perception of the program and their faith in government.
One of the immediate effects of the 2018-19 shutdown was that February CalFresh benefits were distributed in January. And while that meant program participants saw extra benefits that month, they then had to wait 40 to 44 days until the March issuance – much longer than the usual 28 to 31 day cycle.
“What we saw with this study is that this extended lag in benefit receipt from January to March was devastating,” said Wendi Gosliner, senior researcher and policy advisor at the Nutrition Policy Institute of UC Agriculture and Natural Resources, and an author of the study funded by UC ANR.
She recalled one participant who, despite having a gastrointestinal issue that requires a special diet, had to eat canned food from the food bank that made her sick – rather than go hungry while waiting for her March benefits. Others described cascading financial challenges after using rent money for food in February, or going into debt to pay for food and getting behind on other expenses.
The study also chronicles the experiences of a woman who was anguished to hear the suffering of her daughter, also a CalFresh participant: “She called me several times crying, ‘Ma, I don't – we don't have enough food. What am I going to do…? You know, I can't afford to this and this and this.' And I can't help her.”
For individuals grappling with food insecurity, the stress of feeding their families was compounded by the uncertainties of the government shutdown. And while many participants exercised their agency and resourcefulness in coping with the situation, they also felt a degree of powerlessness amid the “confusion and craziness,” as one person put it.
“No one knew how long that shutdown was going to last; no one knew if the March benefits were going to be paid,” Gosliner said. “And as we learned, there were all kinds of stories circulating out there about what was going on with the uncertainty – a lot of people didn't have the information about what was actually happening.”
Some participants, seeing the “double benefit” in January 2019, thought that it was the last-ever distribution and that SNAP was ending. Others described being unable to get in touch with the CalFresh agency to get their questions answered about the benefits. Most participants had not heard about the disrupted benefit schedule before receiving the benefits. As a result, many people in the focus groups shared that their overall faith in government had been shaken.
Improving customer service, boosting benefit levels and adjusting eligibility and benefit formulas to reflect high cost-of-living and expenses related to working were three recommendations that came from the focus group participants.
A fourth recommendation tackles the shutdown issue head-on: Don't let it happen again.
“Congress should do absolutely everything in their power to be sure that the program operates on the usual time schedule – even if the government is shut down,” Gosliner said.
In the context of the global pandemic, when financial and social inequities and physical and mental health disparities have been laid bare, ensuring access to healthful food is even more important. And with studies showing that hospitalizations increase with longer lags between SNAP distributions, Gosliner said the “absolute last thing” the overburdened health system needs is more people in emergency departments seeking acute care.
“It's the worst time to be having people who need money to feed their families face additional insecurity,” she said. “It's critically important that Congress acts to be sure that there is not any disruption in benefits.”
The authors of the study, “Participants' Experiences of the 2018–2019 Government Shutdown and Subsequent Supplemental Nutrition Assistance Program (SNAP) Benefit Disruption Can Inform Future Policy,” are Wendi Gosliner, Wei-Ting Chen, Cathryn Johnson, Elsa Michelle Esparza, Natalie Price, Ken Hecht and Lorrene Ritchie.
The study can be found online at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7353319.
- Author: Mike Hsu
The buzz or chirp of an incoming text message started some San Diego County residents on the path to a healthier diet during this past year. In September 2020, most CalFresh participants in the county – more than 172,000 households – began receiving monthly text messages about the benefits of California-grown fruits and vegetables as part of a pilot program.
This novel approach to delivering nutrition messages to California food assistance program participants was developed by a partnership of the Nutrition Policy Institute of UC Agriculture and Natural Resources, the UC San Diego Center for Community Health and the County of San Diego Health and Human Services Agency, which administers CalFresh in the county.
The HHSA, which had been using its text messaging platform to send administrative reminders and alerts, was receptive to using the tool for sending nutrition-focused information. NPI and CCH partnered with ideas42, a firm that applies behavioral science to solutions for social change, to develop a series of five text messages promoting California-grown fruits and vegetables.
The text messages – originally delivered in English and Spanish, with the addition of Arabic beginning in July 2021 – were friendly and conversational in tone.
“In a text, you have very few characters you're communicating with people, so we wanted to make sure we were using cutting-edge behavioral science to construct those messages to have the most impact,” said Wendi Gosliner, NPI senior researcher and policy advisor.
Each text included a link directing recipients to a website developed as part of the project, with information on selecting, storing and preparing California-grown fruits and vegetables; health benefits; tips to reduce food waste; and recipes – including TikTok videos.
Initially running from September 2020 to March 2021, the pilot program was well-received. Nearly 90% of CalFresh participants responding to a survey said they appreciated receiving the texts. “It is very important for us to eat healthy, to teach our children to eat healthy,” wrote one participant. “I love the recipes…they're so delicious and easy to make…I'm very, very grateful for the help because without you guys, I would be struggling more and I just want a better life for my children.”
Gosliner said it was encouraging to see that two-thirds of the approximately 5,000 survey respondents reported eating more California-grown fruits and vegetables after receiving the messages, and 85% expressed a desire to see more texts.
“What we see is that there's definitely a decent-sized population of people participating in CalFresh –now this is just in San Diego County but imagine the entire state – who would benefit from having this kind of information available to them,” Gosliner said. “And there is at least a subset of people who really liked it.”
UC San Diego's Center for Community Health was instrumental in facilitating the partnership between UC ANR and the HHSA. Further, CCH, in partnership with the San Diego County Childhood Obesity Initiative, formed a community council composed of residents representing diverse communities throughout San Diego County. Together, the council facilitated CalFresh participants to take part in focus groups, which provided feedback and guidance on the messaging and design for online resources. Gosliner said the success of the text program has been a direct result of community input and involvement.
“The Center for Community Health-led focus groups were integral to ensuring CalFresh resources were accessible and informative to a wide range of CalFresh participants, and local individuals and families more broadly,” said Blanca Meléndrez, executive director at the UC San Diego Center for Community and Population Health, Altman Clinical Translational Research Institute. “In the process, the text-based campaign also placed a greater focus on the local production of nutritious fruits and vegetables, ensuring access to healthy and nutritious food in all communities, and building new streams of income for the region's farmers and producers.”
This effort also suggests a simple way to reach CalFresh participants and bridge gaps between the Supplemental Nutrition Assistance Program and programming that offers nutrition education and healthy eating resources.
“By combining UCSD and UC ANR knowledge about healthy eating with our outreach capability, we are able to reach thousands of families via text message each month,” said Michael Schmidt, human services operations manager for the HHSA. “With the click of a button, these families are provided with resources to assist them in making healthier lifestyle choices, supporting a region that is building better health, living safely and thriving.”
The effort has been so effective that HHSA has asked for additional messages, beyond the original five months' worth of texts and resources.
“The partnership between UC ANR's Nutrition Policy Institute, UC San Diego's Center for Community Health, the County of San Diego Health and Human Services Agency and San Diego County community residents brought together a great team to develop an innovative, technology-based intervention,” said Shana Wright, San Diego County Childhood Obesity Initiative co-director at CCH. “Each partner provided knowledge, resources and assets that enhanced the project beyond the initial pilot phase, exceeding preliminary expectations.”
Gosliner said the pilot program has been a “great example and wonderful experience” of partnership in action.
“You can sit with your research or program ideas for a long time but if you don't have people who can help you implement them, then they really aren't helpful in any way,” she said. “In this case, it was just a nice combination of an idea…with partners who wanted to work to make something happen.”
- Author: Rachael Callahan
- Author: Cooper Limon
The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams such as hay mazes and on-farm events had to be canceled due to shelter-in-place mandates.
On the other hand, demand for local farm products skyrocketed, and thus many farmers and ranchers needed a quick pivot strategy and a set of new skills.
UC Sustainable Agriculture Research and Education Program (SAREP) was well-positioned to support this shift toward direct sales, pulling in trusted community partners and experienced farmers and ranchers to put together a comprehensive webinar series, “Agritourism and Direct Sales: Best Practices in COVID Times and Beyond”.
Funded by a USDA Farmers Market Promotion Program (FMPP) grant, the webinar series is part of a three-year project, Strengthening California Local Food Networks with Agritourism and Direct Sales, which provides trainings and technical assistance to farmers and ranchers on how to diversify their revenue streams.
The strength of the series, which includes eight webinars that were recorded earlier this year and are available online, lies in the collaborations among the UC SAREP Agritourism Program, UCCE, community groups, and farmers and ranchers.
The series features a range of speakers, including representatives from community organizations, technical experts, academic researchers, and farmers – all coming together to build resilience and adaptability for small-farming operations and the agritourism industry across California during the pandemic and after.
“It's great to collaborate with other organizations and regions, to learn from each other and to broaden our networks, as we are all working to create more resilient and sustainable food systems,” said Carmen Snyder, executive director of Sonoma County Farm Trails, one of the nonprofit partners on this project.
And because of those strong partnerships, the webinar topics reflected the on-the-ground needs facing agricultural producers.
“COVID initially dramatically affected farmers' restaurant contracts, with many losing more than 80% of their accounts overnight,” Snyder said. “CSAs [Community Supported Agriculture], on the other hand, couldn't keep up with the demand, and all of our CSA members were full and had wait lists for the first time ever. Producers pivoted by creating more online stores, including pick-up and delivery options. It was a challenge for them to navigate the new technology and platforms.”
Unsurprisingly, two of the more popular webinars were “Online Sales Options and Methods” and “Safe, Healthy and Successful Farm Stands”.
The “Online Sales Options and Methods” webinar, a partnership with the Community Alliance with Family Farmers (CAFF), provided an overview of several e-commerce marketing and online sales strategies that farmers can implement to diversify their revenue pathways and reach new customers. CAFF stressed the importance of farmers enhancing their resiliency through e-commerce.
The webinar also featured Ciara Shapiro, the owner of AM Ranch in Penn Valley, who shared her experience with online marketing and how it helped her and her husband survive the pandemic when the restaurants and farmers markets they sold to shut down. This personal and informative webinar demonstrated the effectiveness of online sales and marketing, while highlighting available resources from groups like CAFF.
The “Safe, Healthy and Successful Farm Stands” webinar was aimed at farms of all sizes and organizations that operate or advise agricultural operations using farm stands as a form of revenue. The webinar provided an outline of the rules and regulations that farm stand operators needed to follow during COVID – as well as during business-as-usual times.
Both farmers saw an increase in farm stand business during the pandemic, which Yagi attributed to the “traffic storm of people” who attended their annual plant sale fundraiser and came to participate in new farm outdoor activities and volunteer opportunities. Yagi also noted the growing number of low-income individuals who were unable to access fresh produce during the pandemic.
The speakers' shared experiences running successful farm stands gave audience members tangible examples and real-time information on how to incorporate farm stands into their businesses.
Carmen Snyder of Sonoma County Farm Trails, which helped circulate the recorded webinars to their network of farmers and ranchers, remarked: “These webinars were extremely helpful for local producers, to get clarity on best pandemic practices during these challenging times and to learn how other producers are adapting and navigating the circumstances.”
