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May 2025Archived

 

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Communications Toolkit: Page

Video Basics

Good videos start with good planning. This section will familiarize you with the video production process and the resources available to help you get started.
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Communications Toolkit: Page

Recording

Your smartphone is an excellent tool for recording video, but it does have some constraints compared to a dedicated camera. This section will help you capture better audio and video for your how-to videos.
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Communications Toolkit: Page

Planning and Workflow

In this section, you will review examples of short how-to videos with a critical eye. Studying what works — and what doesn't — is one of the most effective ways to improve your own work. Once you have reviewed the examples, use the suggested workflow below to begin planning your own video.
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Communications Toolkit: Page

Publishing

Once your video is edited and encoded, the final steps are rendering, uploading, and making sure your video can be found. This section covers the full publishing process from export to discoverability.
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Communications Toolkit: Page

Uploading

Once your video is exported, you are ready to share it. Choose a sharing method that fits your audience and content objectives.
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Communications Toolkit: Page

Webinar Recordings

The following recordings are from the Online Video Clinic series held in Spring 2020. Both webinars are referenced throughout this course. Use the time stamps to jump to specific topics as needed.
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Communications Toolkit: Page

Video Editing

After gathering clips, audio, and still images, the next step is assembling them into a finished video. This page covers the editing process using Adobe Premiere Elements and walks through a complete editing exercise.
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Lighting Tips

Lighting is a complex topic, but a few key principles will make a significant difference in the quality of your videos.
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Communications Toolkit: Page

Quality Assurance

A strength of UC ANR that Californians depend on is the accuracy of our content. We have a history of producing reliable, researched-based information from our staff and academics. Video production, just like fact sheets and presentations, needs to convey accurate information.
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Communications Toolkit: Page

Chroma Key

Chroma key is a technique that lets you replace a solid-colored background behind a subject with any image or video clip. If you have watched a TV weather forecast, you have seen this effect — the forecaster stands in front of a green screen while a weather map appears behind them.
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