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Marketing is the overall process of meeting customers desires. It is more than selling. It involves the development of a product that consumers want to purchase and then communicating the product's existence and attributes to potential customers.
South Coast Stewards are an integral part of the South Coast REC team. Volunteer recruitment has begun for 2024. Click HERE to be added to the South Coast Steward interest list and we will send you a link to the application.
Principal Investigator: Dr. Katharine Suding, Department of Environmental Science, Policy & Management, University of California Berkley. For more project information, click here.
Local Agriculture Related Support Orange County Farm Bureau California Avocado Commission UC Avocado Information Website UC Davis Fruit and Nut Research & Information UC Riverside Citrus Variety Collection Home Orchard Support UC California Backyard Orchard UC Master Gardener Program Pest Management...
Located on 200 acres in Orange County, South Coast Research and Extension Center (South Coast REC) is one of ten Research and Extension Centers in the UC Agriculture and Natural Resources REC System, established by the University of California in 1956.