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Communications Toolkit: Page

Visual Style Guide

The UC ANR brand shown above gives a strong connection to the University of California brand and provides our family of sub-brands a place to grow. The official font families associated with the ANR Brand are Adobe's Myriad Pro (sans serif) and Minion Pro (serif).
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Communications Toolkit: Page

Brand Training and Ambassador Program

UC ANR Strategic Communications offers branding training resources and a certification program to help you communicate effectively and consistently on behalf of UC ANR.
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Communications Toolkit: Page

Crisis Communications

Its impossible to anticipate every issue or crisis your unit or office will face, but there are steps you can take to be better prepared from a communications standpoint.
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Communications Toolkit: Page

PR Training

Your program and UC ANR benefit from media exposure. News media outlets extend research results and recommendations to a large audience, informing taxpayers and decision-makers about the work made possible by their investment in UC Cooperative Extension. The following tips will help make your encounters with…
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Communications Toolkit: Page

ANR Platforms

The Strategic Communications team at UC ANR supports the following official social media accounts. UC ANR programs and Cooperative Extension offices support their own official social media accounts.
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Communications Toolkit: Page

UC ANR writing style guide

A B C D E F G H I J K L M N O P Q R S T U V W X Y ZClick on the alphabetic letters above to jump to that section.  Aabbreviations On first reference, spell out names that may be…
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Communications Toolkit: Page

Personal Account Tips

Tips for UC ANR employees and volunteers who reference UC ANR on their personal social media accounts.
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Communications Toolkit: Page

Fonts and colors

Consistency in font and color is an important part of building a brand identity. Using a common set of fonts and colors signals that we are all part of the same family. In addition, a consistent set of fonts and colors helps keep you reader focused and attentive to your message.
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Communications Toolkit: Page

Branded Assets

These assets are designed to help you properly brand your UC ANR videos. Use the specifications below to set up lower thirds and colored backgrounds, and download branded backgrounds for use in your productions.
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