Communications Toolkit

Branded Assets

These assets are designed to help you properly brand your UC ANR videos. Use the specifications below to set up lower thirds and colored backgrounds, and download branded backgrounds for use in your productions.

Branded backgrounds

Use these backgrounds in your videos to maintain a consistent, on-brand look.

Lower thirds

Use the following specifications to set up branded lower thirds in your video editing software.

  • First line: Arial Black, size 40
  • Second line: Arial Narrow, size 30
  • Third line: Arial Narrow, size 40 bold
  • Text sample/quote: Arial Narrow, size 40 bold
  • Text sample/information: Arial Narrow, size 40
  • Font color: ANR Blue — HEX #0055A2 (RGB 0, 85, 162)
  • Sequence size: 1920 x 1080
  • Frame rate: 23.97
Image
lower third graphic

For step-by-step instructions, see how to create lower thirds.

Programmatic branded assets

Download video assets for your program or institute below. Updated assets are coming soon for all programs.

  • 4-H Youth Development Program
  • California Institute for Water Resources
  • EFNEP
  • Informatics and GIS Program
  • Nutrition Policy Institute
  • Research and Extension Centers
  • UC Cooperative Extension
  • UC Environmental Stewards
  • UC Integrated Pest Management
  • UC Master Food Preserver
  • UC Master Gardener
  • UC Sustainable Agriculture Research and Education Program

Have questions or need assistance? Contact us.