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Telling the UC ANR Story

In order to engage government officials, the media, and grant makers, we need to first understand who we are at UC ANR, our impact throughout the state, and how to tell a good story. Read further about best practices on how to share our results and strengthen support for UC ANR.
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Audience & Needs

Who is your audience? Get to know them. What do they need & want? Identify, prioritize, and plan. Audience Needs Assessment Setting Goals Reaching Diverse Audiences Know them. Audience analysis involves identifying and adapting to the audience's interests, understanding, attitudes, and beliefs.
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Solutions

Developing appropriate solutions and policies takes time and effort. Whether you educate your clientele on farming, food, pests, the environment, wildfire, youth development or nutrition you must consider what is practical and relevant to meet the need.
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Communication & Messaging

You have an opportunity to design and deliver your message. Consider best practices below to package and communicate so that you reach and engage others in your work.
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UC Competencies Map to LinkedIn Learning Courses

UC Competencies (PDF) Map to LinkedIn Learning Courses & Short Videos Communication Beginner Level Courses Interpersonal Communication Communication Foundations Marketing Communications Communicating with Empathy Communication within Teams The Key to Good Communication: Your Audience Beginner Level...
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UC Womens Initiative for Professional Development

UC Women's Initiative for Professional Development (UC WI) (Video) UC WI is a unique, experiential professional development program committed to enabling the full participation, success, and advancement of woman-identified professionals at the University.
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Extension & Delivery

As a University of California Cooperative Extension employee, you have several key responsibilities aimed at extending research-based knowledge and resources to your audience.
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Office & Team & Personal Management

On this page discover resources for enhancing workplace effectiveness, wellness, career planning, positivity, mentoring, resilience, time management, becoming an effective supervisor, building successful teams, fostering excellent communication, and maintaining respect.
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Building Support

Engaging government officials and community stakeholders is a critical tool that helps builds awareness and support for your work and that of the University as a whole. Learn how to effectively communicate and build support for your program/research with tools and tips.
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