Test PB Collection: FTE

Register the site Branded social media accounts must be registered with UC ANR Strategic Communications by completing this form. All active accounts will be listed in the UC ANR social media directory that is currently in development.

Before opening a UC ANR-branded account (including accounts for any of our sub-brands like 4-H, UC Master Gardener, etc.), consider these guiding questions.

When you use social media, it's important to observe general guidelines including accessibility and remember basic social media etiquette.

Difficult conversations are part of the ecosystem of social media. People have a wide range of viewpoints and often lack decorum or professionalism in how they express them. In addition to the guidance noted above, here are tips for dealing with trolls (with thanks to our UC Berkeley colleagues).

Social media usage at UC ANR is governed by all official policies. Read the policies listed below before engaging in social media as part of your official duties. All uses of social media must follow the professional ethical standards expected of UC employees.

UC Agriculture and Natural Resources encourages you to engage with our online community by commenting and sharing information we post, as long as they are shared respectfully. We retain the right to moderate or remove comments.

Accessibility - refers to the design of products, devices, services, or environments so as to be usable by people with disabilities.

Consistency in font and color is an important part of building a brand identity. Using a common set of fonts and colors signals that we are all part of the same family. In addition, a consistent set of fonts and colors helps keep you reader focused and attentive to your message.

Op-Ed submission This is an example of an op-ed broken down into pieces. It has an introduction to the topic, or an overall statement; it presents a problem; it gives specific examples of the problem; and it has, MOST IMPORTANTLY, a call to action.

These assets are designed to help you properly brand your videos. There are several branded openings to choose from, and a branded closing with a call to action. Please visit the programmatic branded video assets page for assets related to your program or institute.