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Communications Toolkit: Page

Branded Assets

These assets are designed to help you properly brand your videos. There are several branded openings to choose from, and a branded closing with a call to action. Please visit the programmatic branded video assets page for assets related to your program or institute.
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Communications Toolkit: Page

Writing Op-eds

What is an op-ed? -Excerpted from Karen Nikos-Rose, UC Davis Strategic Communications Op-eds became a reality late in the 20th century, seen by newspapers as a way to give people a chance to write opinions, rather than just paid columnists and editors of the newspaper.
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Communications Toolkit: Page

Sample Posts

Best Practices by Platform Facebook: https://www.facebook.com/formedia/blog/best-practices-for-facebook-and-instagram Instagram: https://blog.hootsuite.com/instagram-growth/ X: https://business.X.com/en/basics/organic-best-practices.html LinkedIn: https://business.linkedin.
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Communications Toolkit: Page

Content development resources

Strategic Communications relies on several key tools to effectively develop and distribute content. We encourage you to use them to facilitate development and promotion of your content. Contact Strategic Communications to find out more about using these tools.
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Communications Toolkit: Page

Sample creative brief

Project Name: Fire Website Date: June 11, 2019 Client Team: MB, ANR fire experts StratComm Team: LF, JW Creative Team: NA What is the purpose of this brief?
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Communications Toolkit: Page

Business Cards

UC ANR employees can order full-color business cards through AggiePrint. Note: The former MyPrint site is now AggiePrint. If you have bookmarked the MyPrint page, please remove it and bookmark the new site. The login and password for AggiePrint will be your current UC Davis Kerberos account.
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Communications Toolkit: Page

Videography

Video is a powerful tool for sharing and promoting UC ANR information. YouTube reports that 1 billion people search for how-to information on their platform every day. These video resources are designed to help you leverage the power of video.
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Communications Toolkit: Page

Acronym directory

To add an acronym, contact Strategic Communications.4-H Head, Heart, Hands, Health: the UCCE 4-H Youth Development Program helps 100,000 young Californians become responsible adults.1862sLand-Grant Institutions Established by the Passage of the First Morrill Act (1862): the Morrill Act was intended to…
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Communications Toolkit: Page

Brand Architecture

A brand architecture shows how an organization and its products/services are related for the purposes of communicating about the brand. UC ANRs brand architecture is a hybrid of the House of Brands structure.
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Communications Toolkit: Page

Messaging

UC ANR core messaging is based on brand and market research that included significant input from UC ANR stakeholders and clients.
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