Posts Tagged: value-added

Farmers get a taste of the possibilities of value-added farm products

When you're in a jam because you've grown more apricots than you can sell before the fruit quality deteriorates, what do you do? Make apricot jam!

Farmers, food artisans, agricultural support organizations and representatives from Sonoma County agencies recently gathered to share ideas for creating small-batch and artisanal “value-added” products featuring locally grown fruits and vegetables. On Nov. 3, UC Cooperative Extension hosted “Taste the Possibilities: Adding Value to Your Ag Business” in Sonoma County.

“Value-added production is an emerging food trend with the potential to help grow the local economy and support farmers' livelihood by tapping new revenue streams from preserving the peak of harvest and farm seconds that may otherwise go to waste,” said Julia Van Soelen Kim, UC Cooperative Extension advisor for the North Bay Area.

Farmers shared their inspiring success stories and business people provided insight on sourcing local produce, using commercial kitchens and co-packers, obtaining the right permits and registrations, and leveraging best practices in business planning and marketing.

There are new and emerging opportunities for value-added production including Cottage Food Operations, which allow individuals to prepare and package certain shelf-stable foods in home kitchens, and the recent Sonoma County zoning-code change that allows small-scale agriculture processing on farms.

But not everyone has the time, interest or ability to make the products themselves, said Merrilee Olson, a specialty food producer who participated in the workshop.

Her business, PRESERVE Sonoma, does custom co-packing services and private labels for growers and food entrepreneurs. As a co-packer, Olson makes value-added products in her commercial kitchen and cannery. She also helps food entrepreneurs connect with farmers and other sources of local produce.

“I started this business to help farmers get value-added products made,” said Olson, who opened in 2011, before the cottage food law passed. At that time farmers were losing money to overproduction and they didn't have very many options.

When a farmer found himself with an extra 1,500 pounds of ripe apricots, Olson turned them into apricot jam, which he is selling at the farm's store and farmers markets. Some people come to her with old family recipes and their own ideas for products. For tomato growers, she has made pasta sauce, salsa, tomato soup and bloody mary mix. “The bloody mary mix was the farmer's idea, and that will be on Whole Foods shelves,” Olson said.

“The idea of value-added products is well-known to farmers, but they may not know they don't have to do it themselves,” Olson said. “Some farmers don't really want to make the product, they want to farm. Even if you have a well-equipped home kitchen, making cottage foods isn't for everyone and you need insurance so it's easier to pay someone else to do it. We are a licensed cannery, which means we can make products like pickles, which are not covered in the cottage food law. ”

Olson thinks of the value-added farm products as preserving a way of life as well as food.

“Many farmers weren't aware of the range of options for value-added production that can help them use the abundance of their harvest, diversify their operations and generate new income for their ag businesses,” said Karen Giovannini, UC Cooperative Extension agricultural ombudsman in Sonoma County who helps local farmers expand their agriculture enterprises and navigate the regulations and permitting needed to do so.

“These emerging opportunities support farmers and food entrepreneurs, as well as regional economic development, and help to build a more robust local food system,” said Van Soelen Kim, who specializes in food systems for Sonoma County as well as Marin, Mendocino and Napa counties.

The workshop was offered as part of the “Opportunities in Ag Business” series presented by UC Cooperative Extension and Sonoma County Department of Health Services and was sponsored by American AgCredit. The educational workshop series aims to help make family farming economically viable, inspire the next generation of farmers, and support the development of a vibrant local food system.

Cottage Foods - a business in your home kitchen?

Have you thought of trying to sell your homemade jam, granola, pies, or candy? Do you have fruit from your orchard or vegetables from your farm that would have more value processed than sold fresh? Maybe a Cottage Food Operation is the place to test your product and your market and start your new business.

Cottage Food Operations recently became legal in California. Before the California Homemade Food Act (AB1616) was signed into law in 2012, no commercial food production was allowed in home kitchens. The new law allows individuals to prepare and package certain non-potentially hazardous foods in private-home kitchens (referred to as "Cottage Food Operations"), and to sell limited quantities of these foods directly to the public or to stores and restaurants for resale.

UC Cooperative Extension educators are offering two-session Cottage Food Operations Workshops at six different locations in Northern California. This hands-on workshop series is designed especially for farmers of fruits, vegetables, nuts, herbs, and honey interested in making value-added products in home kitchens as Cottage Food Operations (CFOs). The workshops are open to everyone. Classes will be small, with a maximum of 35 participants. Sign-ups are coming in fast, and some workshop locations are almost full, so anyone interested is encouraged to register soon. Registration is available on-line. Each two-session workshop costs $25 in advance, or $40 at the door, space permitting.

Workshop participants will learn multiple aspects of starting a safe and profitable home food production business, including the details of the Cottage Food Law, planning, processing, food safety, packaging & storage and marketing. Instructors will be UCCE nutrition educators, economists and farm advisors. Representatives from local environmental health agencies will provide information about the local application process. Each workshop will also feature hands-on demonstrations and tastings by current Cottage Food Operators making a variety of products.

Shermain Hardesty, UC Small Farm Program Extension Economist, is coordinating the project, which is partially funded by a California Department of Food and Agriculture Specialty Crop Block Grant. Dr. Hardesty thinks that marketing may be the hardest part of creating a successful Cottage Food Business for many farmers and other entrepreneurs. She will teach the basic "Four P's" of marketing: product, place, price and promotion.

Another big challenge to producing a commercial food product in a home kitchen, according to Hardesty, could be all the time that the producer will have to take properly sanitizing their home kitchen before and after they do the production work.

Although the new state law requires that Cottage Food Operations be permitted in all counties, with permits issued by the County Department of Environmental Health in each county, fees for registration and permits vary from county to county. Counties and municipalities may also vary in other restrictions and conditions required before Cottage Food Operations receive their necessary business license. Some counties or cities may place limitations on the number of customers per hour to a home business, limitations on open hours for sales from home, and parking space requirements for customers. The workshops will help participants understand how to navigate the registration and permitting process.

A Cottage Food Operation can be a good testing ground for a farmer to assess the marketability of a new product on a small scale. It can also be a low-cost way for a farmer to assess his or her own ability to produce and market a new product. Due to the restrictive nature of some aspects of the Cottage Food law, and the limited scale of production possible in a home kitchen, most producers may have to scale up eventually to be profitable. However, at least one farm family that is currently using a commercial kitchen for jam production is taking the class to decide whether a Cottage Food Operation would be an economical addition to their production capacity.

Registration for all six workshop series' is open now. Workshops take place from 9:00 a.m. to 4:30 both days. Lunch is provided. The workshop fee pays for both days. Attendance at workshop session one is required to attend session two. Workshop dates and locations:

• Fairfield, May 13 & May 20, 2014
• Ukiah, May 15 & May 22, 2014
• Eureka, May 28 & June 11, 2014
• Redding, May 29 & June 10, 2014
• Jackson, June 12 & June 16, 2014
• Sacramento, July 1 & July 9, 2014

Cost: $25 in advance/ $40 at the door, space permitting

Register online: http://ucanr.edu/cfoworkshops

For more information: Shermain Hardesty, UC Small Farm Program, 530-752-0467, shermain@primal.ucdavis.edu

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