UC ANR, CropMobster partner to share inspiring stories of ag innovation and food system champions

CropMobster TV's Season 2 takes viewers on a journey throug every county of California, meeting food and ag leaders and seeing how they carve out their livelihoods while feeding their communities.

Most consumers' first encounter with their food is in a grocery store or on a plate served in a restaurant, and they give little thought to how the food got there.

To learn what goes on before food becomes a meal, CropMobster's Nick “Nicky Bobby” Papadopoulos is meeting with folks around California who are responsible for growing, processing and delivering fruits, nuts, vegetables, meat and other foods. Using a low-tech approach to video with a mobile phone and selfie stick attached to a gutter washer, Nicky Bobby interviews people about their roles in our food system.

As a sponsor of CropMobster TV Season 2, UC Agriculture and Natural Resources is pleased to help introduce some of the Californians who toil behind the scenes to provide consumers the delicious and nutritious food we eat.

Nicky Bobby chats with farmers, people at nonprofit organizations that work to reduce food waste and hunger, scientists, land managers who steward our natural resources and business owners.

“Everybody's into food, but all too often people don't make the connection between food and agriculture,” said Glenda Humiston, University of California vice president for agriculture and natural resources. “When you talk about agriculture, people think of two jobs – farmer and farmworker. There are thousands of jobs in the agricultural ecosystem.

“UC ANR is happy to support CropMobster in telling the stories of the men and women who supply us with safe and abundant food, the challenges that they face and the efforts being made to make the food system even better.”

CropMobster TV is a nonprofit storytelling and video project by CropMobster in collaboration with Food Tank and many other individual and organizational supporters to highlight the crucial work of everyday heroes working to feed their communities.

 “Sponsorship and support from UC ANR, which does agricultural research and outreach in every California county, is helping us connect with communities throughout the state,” said Papadopoulos, CropMobster CEO. “We are also grateful for Food Tank and so many other individuals and organizations who are pitching in.”

 “This is such a unique, energetic and needed effort to engage our populace on food and agriculture issues,” said Danielle Nierenberg, Food Tank president. “We are thrilled to partner with CropMobster and UC ANR and hope to see the CropMobster vision grow and spread!”

CropMobster TV episodes will be published on:

-       CropMobster's Youtube Channel

-       CropMobster's Facebook Page

Episode One: Sangre del Dragón Hot Sauce! (Season 2, Ep 1)

Nicky Bobby attempts to ride Ginger, a horse from Rockney Farms in El Dorado County, then interviews Sacramento high school students at the Alice Waters-inspired Edible Sac High school garden program about their start-up: Sangre del Dragón Hot Sauce company.

To watch and share, https://youtu.be/oyiVQ9AIusM

About CropMobster https://cropmobster.com/

CropMobster partners with bold community leaders to grow high-impact local food networks and community sharing exchanges. The goals are to spark local food economies, engage communities to reduce food waste, support hunger relief and food security efforts and to facilitate sharing of resources.

 

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