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UC Cooperative Extension | Agricultural Experiment Station
New 4-H director to youth: ‘You are worthy and you are valuable’
Holmes brings a lifetime of service, mentorship to California 4-H program Growing up in rural Alabama, Kimberly Sinclair Holmes – the new statewide director of California 4-H – experienced firsthand the enduring value of youth development...
UC Delivers
An increasingly competitive global marketplace combined with higher input, labor and land prices have put pressure on many small and mid-scale growers throughout the state. As a result, many growers are looking to diversify their markets such as taking advantage of local or regional marketing. Consumers are demanding more food from local growers. Regional supplies mean that food is often fresher, and has traveled less distance from "farm to fork," thereby reducing ever-increasing fuel costs. More growers and their associations are beginning to establish “place-based” logos or labels as a way to create and maintain the value of their products and contribute to the economic viability of their operations.
Read about: Regional marketing—A competitive niche for small and mid-scale growers | View Other Stories
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