Posts Tagged: Rose Hayden-Smith

UCCE advisor and Victory Garden historian Hayden-Smith retires

UC Cooperative Extension advisor Rose Hayden-Smith has taught schoolchildren at 4-H summer camps about food, inspired Master Gardener volunteers to plant school gardens, led the UC Cooperative Extension office in Ventura County as its first female director, and encouraged fellow University of California scientists to collaborate more on sustainable food systems research as a statewide leader. In recent years, the historian wrote a book about Victory Gardens, created the UC Food Observer, and became a leader in using social media to expand the university's public outreach.

Hayden-Smith, who joined UC Agriculture and Natural Resources in 1992, is reinventing herself again after retiring Jan. 3, 2020. She has been selected to be a Fellow for the eXtension Foundation, to promote adoption of new technology by Cooperative Extension professionals nationwide. She is also launched her own consulting business, Shine Communications.

“I've loved the multi-faceted aspect of my UC career, which has enabled me to serve my community and my colleagues in creative and meaningful ways,” Hayden-Smith said.

Lynnette Coverly was a 4-H volunteer when Hayden-Smith joined UCCE Ventura County. 

“Rose struck me immediately as a passionate and organized leader who easily motivated everyone she came in contact with,” Coverly said. “She motivated me personally to get more involved as a 4-H volunteer leader. 

During a sabbatical leave, Hayden-Smith worked with deaf and hard-of-hearing students in garden settings. She teamed with the City of Ventura to pilot-test a curriculum for middle-school age youth about sustainability through fun garden activities.

Agriculture and natural resource journalism academies and on-farm programs for court-mandated kids were among other learning opportunities offered by Hayden-Smith, who served as a county commissioner for juvenile justice. She and UCCE advisor Ben Faber received a Distinguished Service Team Award for a career day they created for the county science fair.

“Most recently, I've been working in digital communications in Extension, which has been a wonderful fit for my skills and evolving interests,” Hayden-Smith said. “This work has also brought me back to my early career work in marketing and technology.” 

An early adopter of technology, Hayden-Smith began blogging and using Twitter in 2008 as @VictoryGrower, a handle chosen to reflect her expertise in the war-time Victory Garden movement.

“It's a different ‘victory' now, but many of the goals are the same,” Hayden-Smith said. “Gardens connect people with food and food production. Food is fundamental. It's what everyone shares in common. As we are entering a more challenging era of increased population and pressure on resources, it is vital for people to understand how to cultivate food.” 

Over the years, the practicing historian has delivered many presentations, commented for documentaries and podcasts and published articles about gardens. She published a book, “Sowing the Seeds of Victory: American Gardening Programs of World War 1” in 2014.

While serving as a Kellogg Food and Society Policy Fellow, beginning in 2008, Hayden-Smith developed a national media and education campaign to promote school, home and community garden efforts and public policies, publishing articles in the Huffington Post and Civil Eats. She served on the USDA People's Garden Advisory Group, visiting the White House garden groundbreaking and again in 2012, when she live-tweeted her experience.

As the social media maven's following grew, she began mentoring and encouraging UC Cooperative Extension colleagues to use social media for outreach and professional networking.

In 2011, Hayden-Smith, who had developed a reputation for being upbeat with a knack for cultivating cooperation, was tapped to lead UC ANR's strategic initiative in sustainable food systems. She was honored for her leadership, work ethic and integrity in 2013, when the Agricultural Sustainability Institute at UC Davis presented her with the Eric Bradford and Charlie Rominger Agricultural Sustainability Leadership Award. 

To support UC's Global Food Initiative, Hayden-Smith was asked to curate a selection of news, reports and thought pieces from a broad range of sources that represent diverse perspectives on food. The intent was not to focus on UC, but to facilitate discussions about food that were occurring across many communication platforms. She launched the UC Food Observer blog in 2015 and complemented it with social media.

“Over the course of my UC career, I've worked with the best people: curious, driven to improve communities and inspiring all around,” Hayden-Smith said. “I've been blessed to work for a world-class institution that has fostered my creativity and need for new challenges. My biggest takeaway? It all goes so fast, the possibilities for learning new things are endless, and work – and the people you work with – are a blessing.”

Prior to working for UC, Hayden-Smith worked in the technology sector as a product manager, and public relations and marketing manager for a number of companies, including Tymshare, Wavefront Technologies and McDonnell Douglas Information System Group. She earned her bachelor's degree in English, master's degrees in education and US. history, and a Ph.D. in U.S. history and public historical studies. She began her UC career in 1989 as a student affairs officer at UCSB advising re-entry students.

 “Transitions are hard, and I'm filled with both sadness and excitement,” Hayden-Smith said.

To read the full story, visit https://ucanr.edu/News/?routeName=newsstory&postnum=39641.

Social media webinars to hone your outreach

In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to 3.1 billion in 2021. YouTube has 2 billion active monthly users who watch how-to content regularly. Roughly 70% of adults use Facebook, which is consistently a top source of online referrals to the UC ANR website. 

Facebook, Twitter, Instagram, LinkedIn, YouTube and other social platforms provide tools for UC ANR to expand our reach to more people who can use our research-based information to better their lives and businesses.   

UC ANR colleagues who use social media for outreach will have an opportunity to discuss their tactics and strategies during three upcoming webinars being offered by Rose Hayden-Smith, UCCE advisor in Ventura County.

1. Nov. 25 Social Café -- Writing for Readability 

Join Hayden-Smith on Monday, Nov. 25, at 11:30 a.m. for a 30-minute webinar that will provide essential writing tips designed to help you improve the readability of your work. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics.

https://ucanr.zoom.us/j/751701428

2. Dec. 11 Facebook Webinar

Communicating Your Story: Facebook

Wednesday, Dec. 11, 2019

11:30 a.m. -12:30 p.m.

https://ucanr.zoom.us/j/751701428

Presenters: Rose Hayden-Smith and Strat Comm

Facebook has become an important part of communicating our stories. Ever wonder if the platform is right for you? In this fast-paced webinar, we'll cover the basics of communicating your story through Facebook, including:

• Why you might want to use Facebook;
• Techniques and best practices to get started…or get better;
• Using images and video to enhance your posts;
• Quick tips for effectively and efficiently using the site.

Participants will also be provided access to a range of resources and tools to support their Facebook efforts, including samples, tip and FAQ sheets, guidelines, and more. 

3. Dec. 12 Social Café -- Setting 2020 social media goals

Join Hayden-Smith for a 30-minute Social Cafe webinar on Thursday, Dec. 12, at 11:30 a.m. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics. This Social Cafe will focus on setting 2020 social media goals. 

https://ucanr.zoom.us/j/751701428

Instagram Tips and Tricks Nov. 13

Join UC Cooperative Extension advisors Rose Hayden-Smith and Dan Macon at 11:30 a.m. – 12:30 p.m., Wednesday, Nov. 13, to learn how they use Instagram for outreach.

Instagram is a photo and video-sharing social networking service. "It's an ideal place to share your ANR story,"Hayden-Smith says.

In this fast-paced webinar, the two UCCE advisors will cover the basics of using Instagram, building a great profile, publishing posts, creating Instagram stories and more.

Discussion topics will include:

• Techniques and best practices to use the platform most effectively.
• A few quick tips for using your smart phone to shoot pictures and video (and for posting).
• Finding your online community and building an audience for your work.
• Tips to manage your Instagram account efficiently.

Participants will also be provided access to a range of resources and tools to support their Instagram efforts.

Join via Zoom: 

https://ucanr.zoom.us/j/751701428 
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428

 

Learning & Development

 

WebANR
Communicating Your Story: LinkedIn
Date: Thursday January 3, 2019
Time: 10 a.m.-11 a.m.

Zoom link:
https://ucanr.zoom.us/j/751701428 [Corrected link 1/3/19]
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428

Presenters: Rose Hayden-Smith and Surendra Dara

Many of us think of LinkedIn as a professional networking tool. But with a powerful publishing platform and an ability to post links, it's also an ideal place to share your ANR story and grow a network of people who are interested in your work. In this fast-paced webinar, we'll cover the basics of building a great LinkedIn profile, publishing posts and more, including:

• Techniques and best practices to use the platform most effectively
• Publishing a blog post on LinkedIn
  
• Finding your online community
• Tips to manage your LinkedIn account efficiently

Participants will also be provided access to a range of resources and tools to support their LinkedIn efforts, including samples, tip and FAQ sheets, guidelines and more.

 

WebANR
Communicating Your Story: Blogging Basics

Date: Thursday, January 10, 2019
Time: 10 a.m.-11 a.m.
Zoom link:
https://ucanr.zoom.us/j/751701428 [Corrected link 1/3/19]
669 900 6833 or 646 558 8656
Webinar ID: 344 294 468

 Presenter: Rose Hayden-Smith

 This will be a streamed recording with live Q&A.

 In this fast-paced webinar, we'll cover the basics of communicating your story through blogging, including:

• Why you should blog
  
• Techniques and best practices to get started…or get better
• Crafting catchy headlines and smart ledes
  
• Using images and video to enhance your posts
• Using your blog on the ANR website and on other publishing platforms, including LinkedIn
• Quick tips for effectively using sitebuilder

Participants will also be provided access to a range of resources and tools to support their blogging efforts, including samples, tip and FAQ sheets, guidelines and more.

WebANR
Please Step Away from the Podium: Strategies for supporting adult learners

Date: Thursday January 17, 2019
Time: noon-12:30 p.m.
Zoom link:
https://ucanr.zoom.us/j/751701428 [Corrected link 1/3/19]

669 900 6833 or 646 558 8656
Webinar ID: 963 167 636

Presenter: Lynn Brock

Simple steps you can take to:

• Create workshops, trainings or classes that are engaging and memorable
• Facilitate sessions where learners feel included, respected, and motivated

WebANR
Measuring and Communicating Impacts of UC Master Gardener Program: Statewide outcome evaluation Year 1 findings

Date: Wednesday, January 30, 2019
Time: 11 a.m.-noon
Zoom link:
https://ucanr.zoom.us/j/751701428
669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428

Presenters: Kit Alviz, Missy Gable, Tamekia Wilkins and Katherine Webb-Martinez

Participants will gain:

• Understanding of the UC Master Gardener Program's statewide outcome evaluation design, year one findings and lessons learned
• Understanding of feasibility for an ANR program to collect follow-up survey responses (3 months post event; 30%+ response rate)
• Examples of how behavior change outcomes can be communicated in relation to ANR condition changes

Lessons learned from data collection and analysis that can be considered for other statewide and academic programs

WebANR
Communicating Your Story: Instagram

Date: January 24, 2019
Time: 10a.m.-11 a.m.
Zoom link:
https://ucanr.zoom.us/j/751701428 [Corrected link 1/3/19]
669 900 6833 or 646 558 8656
                            Webinar ID: 509 908 913

Presenters: Rose Hayden-Smith and Dan Macon

Instagram is a photo- and video-sharing social networking service. It's an ideal place to share your ANR story. In this fast-paced webinar, we'll cover the basics of using Instagram, building a great profile, publishing posts and more, including:

• Techniques and best practices to use the platform most effectively
• A few quick tips for using your smart phone to shoot pictures and video (and for posting)
• Finding your online community and building an audience for your work
• Tips to manage your Instagram account efficiently

Participants will also be provided access to a range of resources and tools to support their Instagram efforts, including samples, tip and FAQ sheets, guidelines and more.

WebANR
Communicating Your Story: Facebook Essentials
Date: January 31, 2019
Time: 10-11am
Zoom link:
https://ucanr.zoom.us/j/751701428 [Corrected link 1/3/19]
                        669 900 6833 or 646 558 8656
                        Webinar ID: 461 004 579

Presenter: Rose Hayden-Smith

Facebook has become an important part of communicating our stories. Ever wonder if the platform is right for you? In this fast-paced webinar, we'll cover the basics of communicating your story through Facebook, including:

• Why you might want to use Facebook
  
• Techniques and best practices to get started…or get better
• Using images and video to enhance your posts
• Quick tips for effectively and efficiently using the site

Participants will also be provided access to a range of resources and tools to support their Facebook efforts, including samples, tip and FAQ sheets, guidelines and more.

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Webinar and in-person:
Stellar interview techniques

Date: Thursday, Jan. 24, 2019

“Tell me about yourself,” is often the first of many interview questions. Have you ever struggled with answering this question or others in an interview? Are you unsure about how to share your accomplishments? The STAR interview technique (STAR stands for Situation, Task, Action and Result) can help you provide concrete examples of your experience and skills for the job. In this workshop, discover the best ways to use the STAR technique to prepare for a successful interview.

In person (UC Davis) and also available via webinar:

Time: Noon-1 p.m. 
Zoom link:
https://zoom.us/j/439807305
669 900 6833 or 646 876 9923
Meeting ID: 439 807 305

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Collaborative Facilitation Group Process Tools Workshop

Please let us know if you are interested (interest survey) in participating in the next Collaborative Facilitation and Group Process Tools Workshop.

It is open to all UC ANR academic and staff employees, including Statewide Program volunteers. The training is limited to 25 participants. Priority will be given to people who have not already taken a facilitation training through ANR (such as Essential Facilitation). 

Date: March 25 and 26, 2019; and June 24, 2019
Location: Davis, CA

This two-day (March), in-person training will be followed by a follow up, one-day (June) in-person training.

Desired Outcomes:

• To learn collaborative facilitation techniques
• To increase the effectiveness and efficiency of your collaborative processes
• To increase your comfort level in applying facilitation skills

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UC Women's Initiative for Professional Development

This year, nine ANR women graduated from the UC Women's Initiative for Professional Development (UC WI). This experiential professional development program for women was designed to elevate women in leadership, establish a pipeline for advancement, and contribute to women's and UC's success. ANR's graduates are:

• Lisa Blecker, associate director, Pesticide Safety Education Program and Office of Pesticide Information and Coordination
• Vanity Campbell, proposal development coordinator, Office of Contracts and Grants
• Mary Ciricillo, director, California 4-H Foundation
• Trisha Dinh, financial manager, Youth, Families, and Communities
• Sabrina Drill, natural resources advisor, UCCE Ventura
• Jennifer Heguy, advisor, UCCE Merced
• Kat Hicklin, business officer, South Coast REC and UCCE Orange
• Sonia Scott, administrative officer, UCOP
• Allison Smith, principal agriculture technician

Several graduates shared their experience on how the program impacted them.

Lisa Blecker: The UC WI allowed us to focus on what it was we want out of our time at UC and gave us tools to explore different ways we could get there. I didn't go into the program to do bigger and better things in my job or with aspirations of a promotion. I realized while in UC WI that what I wanted most was to find a better work-life balance, so I can be happier at work and at home. I have the tools I need to make progress towards that goal.

Alison Smith: The UCWIP made me consider the future of my career when I never had before. I had never thought much about my own career development or searching out mentors and sponsors. I now am actively spending time thinking about the future of my career and steps I can take to constantly improve myself as a team member, speaker, workshop leader, etc. I am building the tools to advance my career, my self-worth as a part of UC ANR and my team here at Hansen REC.

 

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ANR people managers recommend supervisor training

Being an effective and professional people manager takes many skills and considerable development and the best people managers develop both their employees and themselves.

One of the ways ANR people managers have been developing themselves is by completing UC People Management Series Certificate modules and participating in monthly facilitated networking calls to review what they've learned, ask other supervisors for advice, and share successes. Participants enjoy scenario-based role-playing, a fun and challenging group assignment, and networking. Interested in our 2019 networking calls? Fill out this survey.

Four people who have graduated from the UC People Management Series comment on their experiences.

Kari Arnold, CE advisor, UCCE Stanislaus: The UC People Management Series helped me think about how to interact with employees and colleagues in ways that are welcoming and understanding. I feel more confident in a management role knowing how to communicate productively with others.

Kendra Lewis, academic coordinator, 4-H: I highly recommend that all my ANR supervisor colleagues take this series and participate in the networking cohort.

Ron Walker, senior systems administrator, CSIT: Being a member of the UC People Networking Cohort has been/continues to be an extreme honor and privilege. Each member is encouraged to enjoy best practice sharing and World-Class management techniques, in addition to experiencing the diverse and unique nature of our organization. All discussions are raw/unfiltered and feature real world situations/solutions while maintaining privacy and confidentiality. I always learn something new, and my opinions/contributions are welcomed and invigorated. Special thanks to Jodi and team for fostering this exceptional collection; I look forward to our continued growth and synergy.                                                                                          

Petr Kosina, content developer, UC IPM: The monthly networking calls helped me to be on track with required online courses. For me, the most useful were discussions on giving and receiving feedback and conducting performance appraisals which were well-timed so that I was able to almost immediately test in practice some of the suggested approaches and best practices.

 

 

 

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How to build game-changing rapport (with your employees)
Lynda.com

Simple communication is just a transaction, an exchange of mere words, which anyone can do. It's not that impressive. Now, in contrast, rapport is about building a bond. It's about sharing not just words, but feelings and emotions as well. So, why should you care? Because the next level of rapport establishes stronger connections, deeper relationships, and that almost always leads to higher productivity and better retention.

To start injecting more of that next-level conversation into your team, learn more here: How to Build Game-Changing Rapport.

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SAVE THE DATE: UC ANR Programmatic Orientation

Tuesday, April 23 - Thursday, April 25, 2019
Kearney Agricultural Research & Extension Center (KARE)
Parlier, CA

The UC ANR Programmatic Orientation will be taking place April 23 - 25, 2019. The orientation is designed to help academics jump start their programs by focusing on program design and showcasing successful projects of other ANR academics.

Who should attend: Open to all early career UC Cooperative Extension advisors, UC Cooperative Extension specialists, academic coordinators, academic administrators and Agricultural Experiment Station faculty who were unable to attend in the past.

SAVE THE DATE: New Administrative Academic and Staff Orientation

Thursday, May 30, 2019
10 a.m. – 3 p.m.
UC ANR Building, 2801 Second Street, Davis, CA 95618

Who should attend the UC ANR Administrative New Academic and Staff Orientation: All UC ANR Employees (academics, staff and affiliated staff on campuses, counties and RECs) who have not participated in an administrative orientation in the past. Priority will be given to those hired by ANR within the past year.

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Lynda.com upgrading to LinkedIn Learning 
ANR Lynda.com account users will be upgraded to LinkedIn Learning in January! During the week of Jan. 14, users will receive an email showing that you have been upgraded. In the email, you'll be asked to accept your new LinkedIn Learning account. What will you find in your upgrade?

• A new intuitive interface
• Course links to related external content
• The ability to connect your LinkedIn profile to LinkedIn Learning
• Increased learner engagement
• Personalized course recommendations

Communicating Your Story tip sheet series starts

What is CYS? Communicating our stories as researchers and educators is essential. Increasingly, this involves digital technologies. CYS consists of interactive webinars hosted by ANR Learning and Development that provide insight about a range of tools and platforms that will advance your work. The series covers a range of communications topics, including: writing blogs for ANR and other platforms, Twitter, Facebook, Instagram, LinkedIn, Hootsuite and more. Throughout the CYS program, you'll learn how to create compelling content, use it effectively and efficiently...and also how to develop a communications strategy that works. In addition to the webinars, online resources supporting CYS are located on the Learning and Development webpage, and one-on-one “consulting” is available from UCCE advisor Rose Hayden-Smith (rhsmith@ucop.edu 805.794.1665) to support your efforts.

Positive Communications in 2019: Three Resolutions

Resolution season is upon us. I've got a suggestion for your list: a commitment to a regular communications practice in 2019.

How we extend information and share our story is an area where a couple of resolutions can really pay off. Most of us realize we could do more/should do more in the digital space, but it's often overwhelming. Self-doubt creeps in…is what I'm doing interesting? Do I know enough to do this? It's scary to put your work out there.

Take heart…you're not alone. And take a look at these three tips to help you communicate your ANR story in 2019.

1. Commit to better social media by going back to basics: Begin with the basics of strategy – purpose, audience, and capacity.

What purpose do you want your social media to serve? Do you want to share information, increase awareness, reach new people?

To whom do you want it to appeal (audience)? Who do you follow on social media? Who do you want to follow you? These things will vary depending on your program and clientele, but it's worth sketching out a few notes.

Once you strip things back to those fundamentals - purpose and audience - probe further. Really examine the concept of your ideal client or follower: what do they find interesting? What do they find useful? What are they liking or sharing on social media. Who are they following?

Effective social media is about so much more than projection. Creating a positive communication channel via your Twitter or Instagram account doesn't happen overnight. You need to consider how to cover a spread of relevant content, stay true to your core values, and share your story while remaining mindful and grounded.

The third thing to consider is your capacity. What's realistic for you to do? How much time can you devote to social media? Can you be consistent in posting? Would developing strength on one platform be better than spreading yourself too thinly on several? (There are many ANR academics who follow this strategy). Sometimes, less is more.

Social media has a bad rep for many reasons. Stay in a better space: make your social media feeds a positive, thoughtful, useful, and intellectually challenging place to be - both for your followers and for you. Make sure social media remains a powerful communication tool rather than a place where you feel insecure or inauthentic

2) Commit to a better blogging practice: Blog posts are your opportunity to expand on your story beyond a succinct soundbite or caption.

A good blog is many things: sincere, informative, thought-provoking, challenging, or even entertaining. A blog can be all of these things across a number of different posts - or even in one post! You probably don't need me to extol the benefits of having a relevant, up-to-date blog: they help people find your work in Google searches, allow ideas and messages to develop and build over time, and can assist in cultivating a loyal and engaged following.

So why don't more people use them effectively, or consistently? Well, because they're usually not part of ‘core business', they slip to the bottom of the To Do list time and time again. However, if you commit to regular blogging, you'll see the pay-off.

And remember, you don't need to have a blog or website to submit a blog post to ANR's website. ANR is developing an “educational pipeline” for academics to share timely information for the public via the ANR website and social media. You can submit a story via this online form https://ucanr.edu/survey/survey.cfm?surveynumber=25898, then Strategic Communications will take it from there to distribute. Make it a resolution to take advantage of this in 2019!

3. Be a lifelong learner: With a series of informative ANR Learning Development webinars coming your way nearly every Thursday from 10 a.m. to 11 a.m., this is one resolution that will be easy to keep! LinkedIn: 1/3/19; Blogging Basics 1/10/19; Instagram: 1/24/19; Facebook: 1/31/19. Creating a Communications Strategy: daily half-hour webinars with “homework” and “office hours” during the week of 2/4-2/8/19. Webinar details at https://ucanr.edu/sites/Professional_Development/Monthly_WebANRs.

Happy New Year!

Rose Hayden-Smith, PhD
UCCE Advisor Digital Communications in Food Systems and Extension Education
rhsmith@ucop.edu
805.794.1665

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