- Author: Cynthia Kintigh
A few weeks ago, I attended the California Childhood Obesity Conference, where I heard Bryan Reese, Chief Marketing Officer, of Bolthouse Farms speak about the brilliant marketing campaign launched by "A bunch of carrot farmers."
Baby carrots were "invented" in the 1990s and became an instant hit. Not only did it transform the industry, but American consumers doubled their consumption of carrots in the ensuing decade. Then, a couple of years ago, after this remarkable growth, consumption began to fall.
Reese credits the decline to a number of factors, the economy being a primary one. Consumers were trying to save money, so they were buying regular carrots. Since those carrots need peeling, washing and cutting at home, a...
- Author: Diane Nelson
Here we are, a month into summer, and one of my favorite fruits is starting to emerge: Luscious tomatoes, fresh off the vine.
I know, most of us treat tomatoes like a vegetable in the kitchen, slicing and dicing them into dishes that are savory rather than sweet. Botanically speaking, tomato is a fruit because it’s developed from the ovary in the base of the flowers and contains the seeds of the plant (though cultivated forms may be seedless.)
No matter, the tomato is a nutritional powerhouse any way you cut it, loaded with vitamin C, vitamin A, potassium and lycopene, an antioxidant credited with preventing both cancer and heart disease.
The UC Davis...
- Author: Jeannette E. Warnert
The UC Riverside avocado breeding program has identified a promising new avocado variety, which scientists believe will soon take off commercially.
The GEM avocado is the great-granddaughter of Hass avocado, which is currently the industry standard in California. GEM has all the excellent characteristics of Hass avocados - creamy, nutty flesh; dark, pebbly skin when ripe - and it has additional benefits for the grower, according to Mary Lu Arpaia, a UC Cooperative Extension subtropical horticulturist based at the UC Kearney Agricultural Research and Extension Center in Parlier, Calif.
"Hass avocados are...
- Posted By: Janet Byron
- Written by: Janet Byron
Since the onset of Title IX in 1972, opportunities have dramatically increased for female athletes, largely to their benefit. However, some negative health outcomes such as disordered eating, chronic menstrual disturbances and low bone mass have been associated with high-level competition among some female athletes, particularly in sports such as gymnastics and cross-country running, where a slender physique or lean body build is important.
“Adolescent female athletes, in a rapid growth and development phase, may be at greatest risk,” authors Michelle T. Barrack of UCLA and Marta D. Van Loan of the USDA Agriculture Research Service report in the July-September 2011 issue of California Agriculture journal. Their
- Author: Chris M. Webb
In hard times, Americans have always turned to gardening. Gardens enable people to improve their food security. Plus gardens have many other benefits.
The Victory Gardens of World War I and World War II - and the garden efforts of the Great Depression - helped Americans increase home and community food security. In addition to helping the family budget and improving nutrition, these gardens helped to save fuel by reducing transportation; provided natural beauty in communities; empowered every citizen to contribute to a national effort; and bridged social, ethnic, class, age and cultural differences during times when cooperation was vital.
We are in the midst of a new cycle of a garden movement. While there are...