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Between November 2019 and February 2020, 1834 farmers and ranchers throughout the US completed an online survey about agritourism including on-farm sales.
Below are helpful guides and fact sheets for starting and operating an agritourism enterprise in California, many of which were created or co-created by the UC Agritourism Program.
The UC Agritourism Program's Agritourism Intensive training provides participants with a comprehensive introduction to agritourism and a supportive network to explore diversification through the development or expansion of an agritourism enterprise.
Thursday May 19 - The Strategy: Identifying, reaching & connecting with YOUR agritourism customers webinar recording Thursday June 2 - The Invitation: Social Media, Online Booking & Website Success webinar recording Thursday June 16 - The Rules: Navigating and Negotiating Permits and Regulations Rec...
The UC Agritourism Program's Agritourism Intensive training provides participants with a comprehensive introduction to agritourism and a supportive network to explore diversification through the development or expansion of an agritourism enterprise.
Establishing relationships and cooperative alliances with your community is a key element of long-term success. Speak about your project early with neighbors, family, and local businesses. Share your ideas. Listen to their concerns and feedback.
Appropriate planning is essential if you want to present a positive image of your farm and of agriculture as a whole, and to be well prepared for a group visit. Farm tours should not, generally, be conducted in an ad hoc manner.
Developing a Framework for Communication, Collaboration & Advocacy This one-day Agritourism Summit connected agritourism operators, organizers, regulators, educators and tourism professionals throughout California with each other.
Here is a listing of potential activities to get you thinking about how your current operation and assets may be augmented with a recreational enterprise. The options are limited only by your imagination and, in some instance, regulations.
