In today's digital age, video and images are crucial for effective communication and marketing. If the old adage that a picture is worth a thousand words holds true, then a video is worth a thousand pictures.
Visual content is paramount in our marketing and communications strategy, capturing the essence of our educational activities, community impact, and the beauty of gardening.
Copyright Guidelines
The Copyright Guidelines page provides essential information on how to legally and responsibly use images, videos, and other content in your communications. It explains ownership of UC Master Gardener materials, when permission is required, and how to properly attribute content. You’ll also find step-by-step guidance for requesting permission and links to UC’s official copyright resources to help ensure your materials comply with university policy and U.S. copyright law.
Image Guidelines
On the Image Use webpage, you'll find essential guidelines and resources for using images and videos to enhance your content for the UC Master Gardener Program. It covers:
- the importance of high-quality visuals
- the use of model release forms
- provides links to photography-style resources.
Additionally, you'll learn best practices for ensuring legal compliance and how to responsibly create and share engaging visual content that truly represents the spirit and activities of the program.
Video Guidelines
The Video webpage, provides resources for you to learn how to effectively use video to communicate the UC Master Gardener Program's mission. It provides resources for:
- creating "How-To" videos
- a library of branded video assets
- a music library for video
- comprehensive training materials from UC ANR.
You'll also find examples of successful videos, access to professional tools for video production, and guidance on maintaining cohesive video branding. Whether you're looking to share video content or enhance your social media presence, this page has everything you need to get started.