Communications Toolkit

Logos & Templates

In the Downloads section, you'll find: 

  • Logo art for the UC ANR logo and program logos
  • Presentation, factsheet, flyer and newsletter templates
  • Poster templates

 

Logo file types

The logo downloads contain the following file types:

File types

Graphic type

Transparent background

Best used for

PNG

Raster

yes

Microsoft Word, PPT, web

JPG

Raster

no

Microsoft Word, PPT, web

PDF

Vector

yes

Adobe InDesign, Illustrator and other page layout programs.

EPS

Vector

yes

Adobe InDesign, Illustrator and other page layout programs.

Vendors for Banners, Wearables, Mugs, and other personalized items

AI

Vector

yes

Adobe InDesign, Illustrator and other page layout programs.

Vendors for Banners, Wearables, Mugs, and other personalized items

What’s the difference between Raster and Vector graphics?

raster
It's often hard to see the difference between "raster" and "vector" graphics when they are are used at small sizes. However, when you use a graphic at a large size the difference can become more apparent. 
  • Raster file types become pixelated (fuzzy) when enlarged too much.
  • Vector file types maintain smooth, sharp edges no matter how big you use them.
File types with transparent backgrounds

graphics with transparent backgrounds allow background colors to show through.
When you want to put a logo over a colored background or photograph, use a file format that has a transparent background. In PowerPoint and Word, PNG files are perfect for this.