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California Agritourism: Page

Permits & regulations

Municipal, county, state and federal regulations can be overwhelming, but it's wise to consider how they may impact your enterprise early in your planning. Give yourself adequate time to read and understand the regulations before you make significant investments in your agritourism business.
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California Agritourism: Page

Business planning

Planning your agritourism operation means creating a separate enterprise that supports and complements your agricultural production business.
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California Agritourism: Page

Liability and Risk Management

Inviting the public onto your farm, whether for the day or overnight, adds a new level of liability, requires new actions to ensure the safety of your guests and your employees, and most often requires additional insurance on top of your farm insurance.
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California Agritourism: Page

Marketing Strategy

For many farmers, agritourism is a new model that requires very different marketing strategies. The world is full of good ideas. Good marketing helps turn your good ideas into successful businesses.
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California Agritourism: Page

Collaboration & Community

California agritourism is often organized and promoted by regional or county associations of farmers and ranchers - sometimes supported by local government or community organizations. This section provides examples and resources for collaborative agritourism development and promotion.
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California Agritourism: Page

Agritourism activities

From A to Z: Potential Enterprises for Agricultural and Nature Tourism Farm stands and shops U-Pick Operations Accommodations Education Outdoor recreation Events, festivals and entertainment Farm dinners and meals Agritourism activities include On-farm Direct Sales (U-pick, farm stands, dairy, wine,...
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California Agritourism: Page

Farm stands & shops

A farm stand piled high with fresh-picked peaches is a timeless picture of summer in California. Farmers have been selling their produce at roadside stands just about as long as there have been roads and customers to drive on them.
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California Agritourism: Page

U-Pick Operations

A U-Pick operation is a direct marketing channel where customers visit the farm to harvest fruits, vegetables, flowers, or trees on their own. Like any marketing channel, a U-Pick has advantages and disadvantages.
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California Agritourism: Page

Accommodations

Guest Lodging on Your California Farm or Ranch, a practical guide This 19-page pdf publication, available for free download, provides advice and resources for farmers and ranchers on offering on-farm lodging.
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California Agritourism: Page

Education

In our highly urbanized society, people are interested in getting back to their roots and learning how their food, fiber and flowers are produced.
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