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Agritourism - Regulations & Other Considerations

Agritourism bible. 
Order from UC ANR Catalog.

Agritourism Defined

Agritourism \noun\ the practice of touring agricultural areas to see farms and often to participate in farm activities.
Examples: U-pick, pumpkin patch, corn maze, tours, hands-on demos, farm-to-table dinners, harvest parties, farm stays and more.

"Nature and adventure tourism are the fastest growing segments of the tourism industry" per International Ecotourism Society, 2010.
Sonoma County ranches and farms offer unique blends of nature, tradition and outdoor adventure in a close-to-home setting.

There is an increased demand for multiple-activity trips.
Partner with other regional tourism providers to offer multiple activities, from bird watching and horseback riding to wine tasting and milking a cow or eating artisan goat cheese.

Special Event Permit

Certain events will require a Cultural Events permit from Permit Sonoma, see the criteria outlined in Special/Cultural Events guidelines. Private events such as on-going farm-to-table dinners, weddings, corporate retreats would require a use permit from Permit Sonoma.

U-pick example
Events that don’t require a special event permit from PRMD include:

  • Industry wide events such as Sonoma County Farm Trails tours (event organizer obtains the permit)
  • Events that do not meet the criteria outlined in the Special/Cultural Events guidelines.
  • NOTE: Private events such as on-going farm-to-table dinners, weddings, corporate retreats would require a use permit from Permit Sonoma.

See also: Sizing of Onsite Wastewater Disposal Systems for Special Events Authorized by Use Permits and the use of Portable Toilets

Food Service

Sonoma County Department of Health Services (DHS), Environmental Health division, issue permits for food facilities. 

Sampling of produce and sales of non-produce items is allowed at your farm stand, see Farmstand & Farm Retail Sales for requirements.

Hosting a farm to table dinner is a great way to bring people to your farm and expose them to the produce you grow and show them different and interesting ways to prepare dishes using items from their CSA box. And a great way to get new CSA subscribers. 

A farm event with food may not necessarily require a permit from DHS:

One Day Events

The DHS does not regulate one day events, but they do regulate 'serial' events. For farm events that include some sort of food service, as long as the event is only on one day and has different themes (i.e. tomato festival, pumpkin festival, and so on), there is no need to obtain a permit from DHS.  

More than One Day & 'Serial' Events

If the events grow to the point where you are having events over more than one day and/or 'serial' events, great! But you will need to obtain a permit from DHS.

These meals cannot be prepared in the home, here are your options:

  • Caterer – unless your farm has a licensed commercial kitchen (covered below), you will want to have a licensed caterer prepare the meal. They are trained in food safety and will come with all the equipment required to prepare and serve a safe product.
  • Self-prepared – this will be more complicated, the food cannot be prepared in the home:
    • Food must be prepared in a licensed commercial kitchen or in a temporary food booth as permitted by county Environmental Health Services.
      • Anyone preparing food in a permitted commercial kitchen must obtain a Food Handlers Card. Food Handlers card is not required if food is prepared in a temporary food facility.
      • At the site of the event, you will need hand washing and dish washing set up and restroom facility for the food handlers
      • Obtain a Temporary Food Facility permit from county Environmental Health Services. All temporary food facilities must have authorization to operate two weeks prior to the event. 
  • Licensed commercial kitchen on the farm – this is a facility that has been approved by the building department and permitted as a food facility by county environmental health department.

Serving alcohol

Pairing your food with wines, beers or ciders from a local purveyor is a great way to showcase both types of products.

Farm Dinner
This will require a permit from the state department of Alcoholic Beverage Control (ABC) You have two options:

NOTE about Insurance for events with alcohol: Unless your policy specifically allows for serving/selling alcohol, it is unlikely that your farm is covered for it.  Contact your agent or search online for Special Event Policy that allows for alcohol.  In most cases involving alcohol related accidents, it is the third party that will sue for restitution regardless of fault. It is better to be safe and covered.

Insurance, Safety and Accessibility

Farm Tour example
Insurance: Bringing the public onto your farm, regardless of the activity, may not be covered with your current farm policy. Contact your agent to obtain the correct amount of coverage for the activities you want to do. Farm Liability Insurance policies generally only cover farming activities (when it comes to insurance, agritourism is not a farming activity). You may need Commercial General Liability coverage.  

Safety: having a safety plan in place and reducing hazards will help your operation get insured. Here are some great resources to help you get there.

Accessibility: Regardless if an activity is permitted or no permits are required, the owner operator is still responsible for complying with Accessibility Standards and could be opening themselves up to some degree of risk if they are not in compliance. Make an effort to accommodate with signage and easy to navigate pathways. Remind visitors that it is a working farm and they will need to be aware of their surroundings.

Marketing

Additional Agritourism Resources

Networking

Other Organizations

  • Agritourism Associations and Networks connect with other agritourism operations and networks.
  • Farm-Based Education Network - A free international member network established to strengthen and support the work of educators, farmers and community leaders providing access and experiences of all kinds on productive working farms.
  • FarmsReach - Agritourism Group includes current discussion topics and links to agritourism webinars offered in 2016, the presentations and Q&A.
  • Harvest Hosts - a program that connects farms and wineries with RV owners. Invite Harvest Hosts' RV owners to park overnight on your property and benefit from the goodwill that motivates them to make purchases.
  • North American Farm Direct Marketing Association (NAFDMA) - a membership based trade association dedicated to providing endless peer-to-peer learning opportunities, connections and resources, for farmers who are passionate about the business of agritourism and farm direct marketing. 
  • Training for Agritourism Development includes training modules and videos, this is a great set of resources. Rutgers New Jersey Ag Experiment Station.

UC ANR Publications:  
UC Small Farm - California Agritourism

Operation Specific Fact Sheets:

UCCE Sonoma County offered two Agritourism workshops in 2012; posted here are presentations and marketing ideas.