"Growing Agritourism" professional development workshops 2011
A series of agritourism professional development workshops were held in various regions of California in winter and spring 2011, with funding from Western SARE. These workshops brought together farmers and ranchers, agricultural and tourism professionals, local officials and community leaders to share resources and tools and address challenges related to permits, regulations, planning, developing and marketing successful agritourism enterprises.
The San Joaquin Valley and Foothills region workshop agenda (Merced, January 19, 2011)
The Sacramento-San Joaquin Delta region workshop agenda (Rio Vista, Februrary 2, 2011)
The North Coast region workshop agenda (Ukiah, Februrary 16, 2011)
The Northern Valley and Mountains region workshop agenda (Red Bluff, Februrary 23, 2011)
The Central Coast region workshop agenda (Salinas, May 18, 2011)
The Sacramento-San Joaquin Delta region follow-up gathering notes (Brentwood, May 25, 2011)
The North Coast region follow-up gathering notes (Lower Lake, July 7, 2011)
The Northern Valley and Mountains region follow-up gathering notes (Oroville, June 2, 2011)
Poster
This poster about the project was displayed at the October 2011 UC ANR Sustainable Food Systems Strategic Initiative Conference
Presentations
Links to PDF copies of PowerPoint presentations from the workshops are below:
Successes in agritourism - Working Through the Challenges
- The Pick and Gather at Riverdance Farms
Cindy Lashbrook, Riverdance Farms, Merced County - Full Belly Farm Agritourism Program (1.1 MB)
Hallie Muller, Full Belly Farm, Yolo County - Chaffin Family Orchards - integrating crops, animals & agritourism (6.1 MB)
Chris Kerston, Chaffin Family Orchards, Butte County - Big Bluff Ranch: Eccoo /Tourismoo, The good, the bad, the ugly (575 kB)
Frank Dawley, Big Bluff Ranch, Tehama County - Nash Ranch Pumpkin Patch & Corn Maze (5.1 MB)
Bob Nash, Nash Ranch, Shasta County - Agritourism at Ingel-Haven Ranch (739 kB)
Ben Provan, Ingel-Haven Ranch, Lake County - Tess' Community Farm Kitchen Garden Plan (540 kB)
Barbara Frantz, Tess' Community Farm Kitchen, Contra Costa County
Getting Started with Agritourism - Advice and Resources
- Getting Started with Agritourism, the "Weekend in the Country" model
Robyn Smith, Yosemite/Sequoia Resource Conservation and Development Council - AgriCULTURE and Nature Tourism; What Options Do I Have? (2.1 MB)
Holly George, UC Cooperative Extension Plumus/Sierra Counties - Websites for North Coast Agritourism Operators (51 kB)
Terre Logsdon, County of Lake
Regional, County and Other Regions' Agritourism Programs
- Ag Tourism Efforts in Merced County
Maxwell Norton, UC Cooperative Extension Merced & Mariposa Counties - Fresno County Fruit Trails
Richard Molinar, UC Cooperative Extension Fresno County - Agritourism in Placer County, Lessons & Challenges
Cindy Fake, UC Cooperative Extension Placer & Nevada Counties - Agritourism in Trinity County (900 kB)
Carol Fall, UC Cooperative Extension Trinity County - Agricultural Tourism in Western Michigan (2.6 MB)
Rachel Elkins, UC Cooperative Extension Lake and Mendocino Counties - Agritourism in Europe (540 kB)
Ellie Rilla, UC Cooperative Extension Marin County
Planning, Regulating & Changing the Rules for Agritourism
- Mariposa county: Zoning Amendment 2009-87, Agritourism and Nature Tourism Amendments to County Code
Karen Robb, Consultant to Mariposa County - Amador and Calaveras' Agritourism (457 kB)
Sean Kriletich, UC Cooperative Extension Amador County - Butte County General Plan 2030 (1.3 MB)
Dan Breedon, Principal Planner, Butte County Development Services Dept. - Agritourism Efforts, County of Lake (368 kB)
Richard Coel, Lake County Community Development - Solano County Agritourism Planning (887 kB)
Jim Louie, Principal Planner, Solano County
Understanding Visitors, Promoting and Marketing Agritourism
- Demand for Agritourism (1.3 MB)
Wes Rhea, Stockton Conference and Visitors Bureau, Central Valley Tourism Association - Making the Connections; Adding Agritourism to the Visitor's Itinerary, Sierra Nevada Geotourism Website
Mandy Vance, Sierra Nevada Conservancy - Tourism: An Economic Driver in California's Sierra Cascade Region (1.4 MB)
Karen Whitaker, Sierra Cascade Wonderland Association - Discovery...How Will They Find You? (1.2 MB)
Bob Kingman, Sierra Nevada Conservancy - Welcome to Lodi wine Country (1.1 MB)
Mark Chandler, Lodi Winegrape Commission - Discover the Delta Foundation (1.2 MB)
Wendy Martin, Executive Director, Discover the Delta Foundation
Social Media for Agritourism
- Creative Marketing, Where the Rubber Hits the Road (1.3 MB)
Chris Kerston, Chaffin Family Orchards - Farming to Facebook; 10 Lessons Learned (709 kB)
Christian Ahlmann, Six Sigma Ranch