Facebook
X (Twitter)
Reddit
Pinterest
Tumblr
Delicious
LinkedIn
StumbleUpon
Posts Tagged: social media
Social media campaign shows how ANR is improving lives
To increase awareness of how UC ANR research and extension is improving life for Californians, Strategic Communications has been posting about UC Cooperative Extension activities across social media.
Inspired in 2022 by the state government boosting ANR's budget to allow the hiring of more than 100 academics and support staff, Doralicia Garay, social media strategist, wanted to show legislators and other Californians how they benefit from ANR.
“The ‘Improving Lives in California' campaign is designed to showcase ANR research as well as those who deliver it by featuring compelling content and UC Cooperative Extension advisors and specialists,” Garay said.
She targeted Californians who were interested in agriculture, pests, environment, wildfire, water, youth development, and nutrition with paid campaigns as well as regular posts on Facebook, Instagram, X (formerly Twitter) and LinkedIn.
Between March 2022 and December 2023, UC ANR's “Improving Lives in California” campaign has reached more than 600,000 people and more than 21,000 people have engaged with the posts by sharing, liking or commenting across all platforms.
“The per-post engagement rate averaged 3.5% across all social media channels, which is almost twice the average rate per post,” Garay said.
Key elements of the campaign:
- Employee spotlights: Through a series of engaging profiles, we highlight our extension experts' unique journeys and expertise. By featuring their skills and contributions to research projects, we humanize our staff and inspire a sense of connection with our online community.
Examples:
tinyurl.com/23bjz4xr Brooke Latack
tinyurl.com/yxbmybp5 Ian Grettenberger
tinyurl.com/rndcn6uz AtefSwelam
- Short videos: Bite-sized videos featuring Cooperative Extension advisors are intended to simplify complex research projects and explain their relevance to all Californians. It's also a great opportunity for our audiences to get a sense of our researchers' personality.
Examples:
tinyurl.com/mr46w65s Srabani Das
tinyurl.com/bdf68sh5 Ramiro Lobo
Series of videos: instagram.com/ucanr/reels/?hl=en
- Social media takeovers: We take our audience on a virtual tour behind the scenes of our research facilities. Through carefully crafted multimedia content, we share what makes research and extension centers and county office locations unique, and how the infrastructure enables scientists to bring innovation to life.
Example:
tinyurl.com/272xh9h7 South Coast REC
- Research impact stories: We bring our research to life by illustrating its real-world impact on California communities. Through compelling narratives, we demonstrate how the dedication of UC ANR employees to research translates into positive change with advancements in agriculture, wildfire mitigation, water issues and more.
Examples:
tinyurl.com/5y2vn4rs Hamutahl Cohen
tinyurl.com/2e3bafh3 Houston Wilson, Jhalendra Rijal and David Haviland
- Interactive Q&A sessions: Live Q&A sessions on social media platforms encourage direct interaction between our experts and online audiences. Although social media reach has recently dipped for this type of content on Facebook, we successfully engaged with our Facebook audience in 2022 during a nutrition Q&A by retaining 80% of our live audience from start to finish.
Example:
tinyurl.com/52e7jy6s Mary Blackburn, JavierMiramontes andAba Ramirez
- Employee-generated content: Encouraging employees to share their own perspectives, experiences and insights on social media platforms promotes a sense of ownership and inclusivity. It also creates a vibrant online community that encourages our audiences to participate in conversations about research initiatives.
Example:
tinyurl.com/587jcxvf GerrySpinelli
- Hashtag campaign: "#ImprovingLivesinCA is a unique campaign hashtag that serves as a unifying element, allowing us to gather user-generated content and track the campaign's reach and engagement.
“By strategically highlighting our employees in the narrative of our research efforts, #ImprovingLivesinCA strengthens the UC ANR brand identity and positions our organization as a collaborative partner at the forefront of innovation,” Garay said. “This campaign represents a comprehensive approach to leveraging the power of social media to drive reach and engagement and serve our online community.”
You can follow UC ANR on Facebook, Instagram, X (formerly Twitter),LinkedIn and YouTube.
Get social media advice Wednesdays at 11 a.m.
Garay offers virtual office hours every Wednesday at 11 a.m. Join by the Zoom link below. If you need to arrange to meet at another time, email her at dgaray@ucanr.edu.
Join Zoom Meeting
https://ucanr.zoom.us/j/91408257262?pwd=dXl0a1RZbW5nR054OXcxYUVqckZtdz09
Meeting ID: 914 0825 7262
Passcode: 922249
One tap mobile
+16699006833,,91408257262# US (San Jose)
+12532158782,,91408257262# US (Tacoma)
Dial by your location
+1 669 900 6833 US (San Jose)
+1 253 215 8782 US (Tacoma)
+1 346 248 7799 US (Houston)
+1 646 558 8656 US (New York)
+1 301 715 8592 US (Washington DC)
+1 312 626 6799 US (Chicago)
Meeting ID: 914 0825 7262
Find your local number: https://ucanr.zoom.us/u/abNLuVPHzv
Social media consultation offered Wednesdays at noon
Dora Garay, ANR social media strategist, will offer weekly social media office hours to discuss social media. Starting July 7, on Wednesdays from 12 to 1 p.m., ANR colleagues are invited to bring questions or anything they would like to share about their social media channels and community.
Join Zoom Meeting
https://ucanr.zoom.us/j/91575159341?pwd=aTVVbVpVK1NUdFpKT3hQNHdOcDE3UT09
Meeting ID: 915 7515 9341
Passcode: SM593
If the office hour doesn't work for your schedule, feel free to email her at dgaray@ucanr.edu and set up a meeting.
Social media webinars to hone your outreach
In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to 3.1 billion in 2021. YouTube has 2 billion active monthly users who watch how-to content regularly. Roughly 70% of adults use Facebook, which is consistently a top source of online referrals to the UC ANR website.
Facebook, Twitter, Instagram, LinkedIn, YouTube and other social platforms provide tools for UC ANR to expand our reach to more people who can use our research-based information to better their lives and businesses.
UC ANR colleagues who use social media for outreach will have an opportunity to discuss their tactics and strategies during three upcoming webinars being offered by Rose Hayden-Smith, UCCE advisor in Ventura County.
1. Nov. 25 Social Café -- Writing for Readability
Join Hayden-Smith on Monday, Nov. 25, at 11:30 a.m. for a 30-minute webinar that will provide essential writing tips designed to help you improve the readability of your work. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics.
https://ucanr.zoom.us/j/751701428
2. Dec. 11 Facebook Webinar
Communicating Your Story: Facebook
Wednesday, Dec. 11, 2019
11:30 a.m. -12:30 p.m.
https://ucanr.zoom.us/j/751701428
Presenters: Rose Hayden-Smith and Strat Comm
Facebook has become an important part of communicating our stories. Ever wonder if the platform is right for you? In this fast-paced webinar, we'll cover the basics of communicating your story through Facebook, including:
- Why you might want to use Facebook;
- Techniques and best practices to get started…or get better;
- Using images and video to enhance your posts;
- Quick tips for effectively and efficiently using the site.
Participants will also be provided access to a range of resources and tools to support their Facebook efforts, including samples, tip and FAQ sheets, guidelines, and more.
3. Dec. 12 Social Café -- Setting 2020 social media goals
Join Hayden-Smith for a 30-minute Social Cafe webinar on Thursday, Dec. 12, at 11:30 a.m. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics. This Social Cafe will focus on setting 2020 social media goals.
https://ucanr.zoom.us/j/751701428
ANR Learning & Development: Climate communication, people management & webinars
Check out the continuing learning opportunities through ANR Learning & Development. ANR Webinars are recorded and archived here.
Equitable Futures ToolKit Webinar
September 11, 2019
11am-noon PST
Register here
Brought to us by eXtension.org and Institute for the Future.
As wealth and economic inequality reach staggering heights, we face an urgent future. Inequality at current extremes around the world, including the United States, has historically sparked civil unrest. Now is the time to join together and move us toward a more equitable future.
Who should participate:
A group of people who have a well-defined mission and are actively working together to build a more equitable world.
A group of diverse stakeholders who want to have a shared conversation about equity.
This webinar will allow for participants to enable their audio and video in Zoom to engage and converse with the facilitators.Register here
Social Café Drop-in Session
September 12, 2019 (and October 10, November 14, and December 12)
11:30am-12:30pm
Join Rose Hayden-Smith for the ANR Social Café webinar, a monthly opportunity for drop-in conversations and questions about the effective use of social media and communications in Extension work. Each Social Café opens with a 5-10 minute “tutorial” of a new tool or feature on commonly used social platforms, or a brief showcase of an ANR employee who is using digital communications in innovative and effective ways. The remainder of the time is devoted to sharing best practices, discussion and Q&A.
Zoom access:
https://ucanr.zoom.us/j/751701428
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428
Spotlight Webinar: Prescribed Fires in California
September 17, 2019
11:30am - noon
Join Lenya Quinn-Davidson and Jef Stackhouse to learn about how they are educating Californians on the use of prescribed fire as a preventative tool.
Zoom access:
https://ucanr.zoom.us/j/751701428
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428
Communicating Your Story: Twitter Basics
Sept. 18, 2019
11:30 a.m. – 12:30 p.m.
Join Rose Hayden-Smith for this fast-paced webinar. We'll cover the basics of sharing your story, building an online community and engaging using Twitter. Topics will include:
- What is Twitter and why should you use it?
- Techniques and best practices to use the platform most effectively.
- Finding your online community.
- Tips to manage your Twitter account efficiently.
Participants will also be provided access to a range of resources and tools to support their Twitter efforts, including samples, tip and FAQ sheets, guidelines and more.
Zoom access:
https://ucanr.zoom.us/j/751701428
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428
WebANR: UC Davis Climate Communication Strategy: Impact Through Intersections.
September 19, 2019
Noon-12:30pm
Katherine Kerlin will show how UC Davis Strategic Communications used a cross-team strategy to highlight visual, focused storytelling and leverage climate expertise at the university. She'll talk about benefits and challenges of thematic approaches to digital storytelling and promotion.
Zoom access:
https://ucanr.zoom.us/j/751701428
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428
New Course! Building Volunteer Engagement Login instructions PDF, Video (1:32)
This new course will help equip UC ANR staff and academics to develop and manage systems in which volunteers are supported to lead projects, resulting in greater program efficiency and efficacy.
Upon completion of this course, learners should be able to:
- Describe the benefits volunteers provide to programs and organizations
- Identify the roles and responsibilities of those involved in working with volunteers
- Identify the characteristics of an effective volunteer program
- Use the 7-step ISOTURE model to build volunteer engagement
Along the way, learners will assess their own program, using self-guided activities and resources. As a result, course participants will develop a volunteer engagement action plan to enhance volunteer-related assets and address volunteer-related challenges. Login instructions PDF, Video (1:32)
Disability management for supervisors
UC Davis will offer disability management training on Oct. 7, 2019 and April 16, 2020.
This three-hour, in-person course addresses what supervisors need to know regarding the requirements to accommodate employees with disabilities under federal and state law as well as university policy. Registration is required. If classes are filled, sign up for the wait-list. Register here.
MSAP assessors make a difference
Laurent, who served in April 2019, said, "I enjoyed meeting the amazing and high-potential managers from all corners of the UC system. During the one-week off-site assessment sessions, I was both a teacher and a student, observing, listening and coaching assessees while itemizing my own skill deficits and grow competencies as a manager. MSAP is an effective long-term tool to boost organizational performance of the UC system. Whether you are an assessee or assessor, MSAP provides a safe space for discovery and self-discovery."
ANR needs more experienced people managers like Laurent to serve as assessors in 2020 and beyond. Please let ANR Learning & Development know of your interest in serving as an assessor by contacting Jodi Azulai at jlazulai@ucanr.edu.
A successful UC People Management Conference
Marisa Neelon and Jim Downing were ANR's attendees at the third annual UC People Management Conference at UCLA's Luskin Center Aug. 6-8, 2019.
Both agreed that THE major take-home message was that we manage things, not people. People do not respond well to being "managed." Instead we manage ourselves and set an example that then influences others.
Marisa reflected, "I am thankful for the opportunity to attend the conference, tour the UCLA campus, meet other professionals from across the UC system, hear from dynamic keynote speakers and attend interactive workshops. Highlights included practice using a design thinking process to solve a problem in a collaborative manner, drafting a professional narrative to illustrate the impact of my work, and learning about supportive strategies to be an effective leader (managing self, influencing others and humility). Overall, the conference was upbeat and inspiring and provided me with resources to grow my skills as a leader in my current position."
Jim shared, "I can honestly say that this was the best management conference or training I've ever attended. Highlights included President Napolitano's session, super-inspiring as always; the closing keynote by UC Merced's Jonathan Grady; a very well-designed workshop on strategic planning; Courtney Young-Law's workshop on Creating Your Professional Narrative; and a short, delightful leadership seminar led by Paul Butler of New Leaf Consulting. Also, the conference hotel is right in the center of the UCLA campus, a lovely place to be for two days."
If you are interested in attending the UC People Management Conference, eligibility is based on completing one of the following programs in order to attend:
- UC People Management Series and Certificate
- Management Development Program
- UC-Coro Systemwide Leadership Collaborative
Join the 2019-20 UC People Management Series Certificate networking cohort. Participate in great discussions, share successes and ask your peers for people management advice. Fill out this interest survey if you'd like to participate and you will be contacted in the beginning of December.
UC Management Development Program calls for applications (Web page)
We invite managers who manage other supervisors and/or manage complex programs or projects to apply for the upcoming program. Thirty participants from across UC Davis Campus and UC Davis Health and UC ANR will be selected from those who apply. Please ensure you can attend all modules listed below prior to your submission. The program is free to ANR managers, but you will need to provide travel funds. Applications must be submitted by 5 p.m., Sept. 6, 2019.
Module 1: People Management – Oct. 8
Module 2: Exercising Influence – Oct. 15
Module 3: Leading Change and Managing Transition – Oct. 22
Module 4: Employee Engagement – Nov. 5
Registration for the October 2019 Impact Collaborative Summit is open
Deadline to register: Sept. 20, 2019 Register here.
Oct. 15-17, 2019, Atlanta, GA
The Impact Collaborative Summit brings unique opportunities to create impactful results at the local level by increasing Cooperative Extension's organizational readiness and capacity for innovation and change, by connecting them with skills, tools, resources and partners that can expand and deepen their impact.
We invite organizations to take advantage of their membership benefit by sending project and program teams to the Impact Collaborative Summit. Each member will receive 5 free registrations for a team to attend. Additional teams and team members are welcome to join. Community partners are welcome to participate on teams. We highly recommend sending teams that include three to five individuals focused on a project or program that is aligned with state/institutional strategic priorities.
SAVE THE DATE: Nov. 13 New Employee Orientation
Who should attend: All UC ANR employees (academics, staff and affiliated staff on campuses, counties and RECs) who have not participated in an administrative orientation in the past. Priority will be given to those hired by ANR within the past year. The orientation will be at the UC ANR building in Davis.
SAVE THE DATE: Dec. 3-5, 2019 NAEPSDP National Conference National Association of Extension Programs and Staff Development Professionals Annual Conference, Savannah, Ga.) Agents of Change, Creating Extension Connections.
Personal accountability. What is it and do I have it? (article from Think, Plan, Launch)
Personal accountability can be defined as taking ownership of one's thoughts, behaviors, actions, and performance.
Someone who has developed a high level of personal accountability is resilient, resourceful, and honest. Importantly, you can count on them to follow through on the things they say they will do. They also tend to keep and maintain a positive attitude over time. Read more. Also, check out the LinkedIn Learning video Holding Yourself Accountable.
5 things NOT to say at work (adapted from Linkedin Learning Blog)
The world of work is about relationships. In most organizations, saying the right thing goes a long way in helping you gain support for a project, collaboration and new opportunities. On the flip side, saying the wrong thing, or what might cause harm to a relationship, can limit your career growth and hinder the team's ability to work together and reach optimal outcomes. Read more.
Everyone can learn something new.
ANR Learning & Development
We are UC ANR
