Strategic Initiative Brief: video clinics, Knowledge Stream & thematic websites

Our digital journey: progress on video clinics, the Knowledge Stream blog and thematic websites.

Video clinics moving ahead - interested? 

Stay tuned for two Strategic Initiative-sponsored "how to" video clinics in April - one in the north and one in the south. We expect to train around 20 participants per clinic. 

What next? 5 steps to increased impact:

Step 1: an email to all from the SI leaders inviting indications of interest to participate 

Step 2: a pre-clinic webinar to learn the basics of storyboarding, branding, titling and describing videos, and more (applicable to all) 

Step 3: two days of hands-on experience, working with others on how to produce 1-5 minute branded “how-to” videos

Step 4: development of an online course and other resources to support on-going video production 

Step 5: people share with colleagues, using what they learn and upload. Best practices for uploading to the UC ANR YouTube channel (Strategic Communications will begin some serious curating and reorganization of our YouTube channel to facilitate discoverability of content). 

Currently available resources (please share if you have other good resources):

Strat Comm communications toolkit. 

For more information about the video clinics, Contact David Lile and David Lewis

Trivia Question: What is our top-viewed video with more than 1.5 million views? 

(Answer: Bed Bugs in Spanish)

Knowledge Stream blog and thematic websites

Join the movement: contribute!

The Knowledge Stream helps people find practical, "how-to" information. Submit a short story (200-800 words with picture and URL links) here. Stories will appear in the Knowledge Stream Blog and in the main web site Focus Areas. Stories may also appear on the home page tiles and in social media posts.

Focused, thematic websites like the UC IPM site are effective in delivering research-based, how-to information. Two other thematic sites are being further developed: Fire and Healthy Soils. Feedback and suggestions welcome. Please also share your suggestions for other potential thematic sites with the SI leaders. 

For more:

Fire: Max Moritz or Ricky Satomi

Soils: Mark Bell

SI leadership team: 

• Jim Farrar (EIPD)
• David Lewis (Water)
• David Lile (SNE)
• Deanne Meyer (SFS)
• Lynn Schmitt-McQuitty (HFC)
• Mark Bell (Strategic Initiatives and Statewide Programs)

Read more