Photography & Videography

Engaging audiences visually is an essential part of story-telling. These visual resources are designed to help you increase engagement in your content through the use of strong visuals. The tools and tips here will undoubtedly evolve as technology evolves.

Photographic Style

Imagery is a visual journey - a storytelling that helps create a strong connection between UC ANR and the people we serve. Quality visuals depicting our people, research and/or places offer a sense of transparency and an invitation of discovery that stock photography cannot. 

UC ANR branded photography focuses on making visually engaging connections between ANR’s work and the lives of Californians.

 

Image Library

There is a curated library of production-quality images within the UCOP WebDam account. Anyone in UC ANR is welcome to use these images in their materials. Please credit the photographer when you use an image (note: this applies to images taken by UC ANR colleagues as well, not just those in the WebDam).

We recommend avoiding stock photography as much as possible. If there is no other option than using a stock photo, there are free photos available from the USDA

How to get access to WebDam:

Register (you only have to do this once):

1. Go to http://media.eap.ucop.edu

2. Click on Login on the top menu bar.

3. Enter ucop.webdamdb.com as the organization name.

4. Click on Register. Fill out required information (red asterisked items)

5. Agree to terms

6. Click on “Register” at the bottom.

7. If you have a ucanr.edu email address, you will gain access to the UC ANR folder. If you do not have a ucanr.edu address, send an email to Linda Forbes letting her know you would like access and she will initiate a manual step with UCOP.

8. Log-in and download photos from the UC ANR folder.

Downloading Photos
1. One photo at a time: Just click on the orange “download” box next on the right of the photo view. Click on accept to proceed.
2. Photo size: All the photos can be used for printing. They are 300 dpi. When you download, it will give you a choice of Download size: for print choose original file, for screen choose small (800px) or very small (400px) depending on how it will be used. It’s better to size down than to try to size up.
3. Many photos: You can download many photos at once by setting up a lightbox.
a. Click on “Lightbox” in the top menu bar
b. Click on “Create new Lightbox”
c. Name the Lightbox and click OK
d. Make the Lightbox active by clicking on “Click to make it your ACTIVE Lightbox now.” at the top of the page.
e. Go back to Home to view more photos
f. When you have chosen a photo, instead of clicking “Download” click “Add to Lightbox”
g. When you are done click on “Lightbox” on the top menu bar. In the left column of the page, click on “Download images to computer”
h. Click on the orange “Download” box. Choose download size.
i. The downloaded photos will be saved in a zipped file. Open the zip file and extract the photos.

Searching for Photos
Use the search box in the left column of the Homepage. Select the "Home" folder to search the entire photo Gallery for particular keywords (tomatoes, cows, etc.). Select the UC ANR folder to search for UC ANR images (includes all subfolders) that match your keywords. 

Tips for Taking Your Own Photos

Shoot Impactful Images. Imagery represents who we are to the public. Consider the where/why images will be used and create a basic stock image collection for your specific need.  Stock images can easily be used as fillers to establish consistency with topics, color, patterns, themes, etc. (great for quick social media use).  

Be mindful of your audience. Images are an invitation for an audience to experience ANR and ideally promote interest and relationships. Know your audience - focus on details and scenes that will resonate, interest and capture attention while communicating the expertise and core values of ANR.

Know a little of the “why” behind your shoot – be engaged. Images will reflect our branding if you as the photographer enjoy what or whom you’re shooting. Ask a few questions, listen and create the framework of storytelling.

Know your gear. Expensive doesn’t necessarily produce the wow factor but composition will.  Knowing equipment availability and limitations in advance will allow for the best possible creative outcome. 

Photo cohesiveness and intention. Try to incorporate the ANR brand color pallet as much as possible. When shooting outdoors, make use of natural light and open space. Studio shoots require specific lighting. Use props to help emphasize a message/research; images tell our story. Think visual variety – shoot images in various orientations; landscape, portrait, angled – get creative. Shoot with intentional space for text (helpful for promotional use design/layout).

Specs, Alt text: Image alt text (alternative text) is used with HTML code to describe the appearance and function of an image on a web page. Alt text is central principle of web accessibility. Visually impaired persons using screen readers read alt text to better understand the image and it also provides context to search engines, helping to properly index an image. When writing alt text, briefly describe the image as specifically as possible. Popular screen readers cut off text at around 125 characters.

File sizes:

Print images; CMYK color format, TIFF, PSD or JPEG @ 300 dpi.

On-screen (Web)/digital: RGB color format, JPEG or PNG ranging from 72 to 300 dpi.

Copyright: Refer to the ANR Administrative Handbook, Section 215 and APPENDIX B, Photographic, Video and Audio Recordings in the ANR Environment.

Model Release Forms: Ask the people in your photos and videos to sign these forms so that you may use them without restriction. If you do not have a signed release form, you must have approval from the subject every time you use the photo or video. 

Release Form - Eng

Release form - Esp