Branding FAQs

Why do I have to use UC ANR branding?

The UC ANR parent brand plays an important role in our overall brand equity and awareness. The parent brand:

1. Establishes relationships and collaboration with UC researchers, other programs, and the Cooperative Extension network.
2. Reveals the breadth of programs residing under UC ANR.
3. Ensures grants, government awareness and funding.
4. Provides an umbrella of administrative support.
5. Distributes UC research with its implied credibility and prestige.

What logo should I use?

Please use the approved logos in the logos and templates section. For guidance on cobranding (using multiple logos or using co-branded logos that include your program + UC ANR), contact Graphic Design or Strategic Communications.

How do I create a new logo?

The best practice is to avoid creating one-off logos that add to our already cluttered brand family. We recommend designing engaging materials that incorporate existing logos; this helps with brand recognition, brand awareness and reduces clutter. There is no value to be gained in creating a distinct logo for a group or initiative; the brand of our groups and initiatives is the UC ANR brand.

If you still believe you should proceed with creating a new logo, contact Graphic Design for consultation.

Do I need to throw away items with old logos?

Please dispose of all digital assets with old logos. We understand that resources are limited, so you are not required to dispose of printed materials and promotional items. Please use the new logo for any new materials that you create and consider disposal of inexpensive printed items that are out of compliance.

What are our branded colors and fonts?

See the visual style guide section regarding the UC ANR color palette and fonts.

What are the do’s and don’ts for logo placements?

Review the logos and templates section and the visual style guide for guidance. For questions that aren't addressed there, contact Graphic Design or Strategic Communications

How do I cobrand properly?

Cobranding is an effective way to promote the full UC ANR organization along with a single program. Approved cobranded programmatic logos are available in the downloads section. For guidance on CalFresh Healthy Living, UC cobranding (which can be a bit complicated) see these guidelines.

For guidance on specific designs or including the logos of external partners/funders in your materials, contact Graphic Design or Strategic Communications

How do I find the branded logos and fonts?

Logos are available in the logos and templates downloads section and fonts are listed here.

Where can I find the university seal and how should I use it?

The University of California seal is owned and managed by the Office of the President and may only be used in communication from the president’s direct office, official financial documentation, legal documents, regental communications and other formal university functions. See the UCOP guidance on using the seal to learn more.   

Where can I find the small square UC ANR logo?

The small square UC ANR is not a logo! It can be used as a supporting design element, but should never be used without the full UC ANR logo. Contact Graphic Design to request the square design element.

Who should I contact when I have a branding question?

Contact Strategic Communications or Graphic Design.

How long will we use the current branding?

We do not anticipate any major rebranding work for the next 5 years, but we are implementing recommendations from a July 2022 brand audit to update and improve our brand strategy.

Where can I find branded templates (letterhead, PowerPoints, etc.)?

These are available in the logos and templates downloads section.

Where can I find branded social media icons?

We do not provide branded social media icons as it is a violation of trademark law. Please use each social media platform’s trademarked logo to indicate that your program has a presence on that platform.

Where can I find branded video assets like openings and closings?

These are available in the video section. 

Should internal communications be branded?

We encourage correct branding on all communications. Presentations and other materials shared with internal stakeholders should be brand-compliant. 

Should I create a custom logo for my event, group or project?

The best practice is to avoid one-off logos. Our recommendation is to design engaging materials that incorporate existing logos; this helps with brand recognition and avoids clutter.

Where can I find brand assets in Spanish?

These are included in the logos and templates downloads section.

How do I brand promotional materials like mugs, t-shirts, etc.?

We recommend using the UC ANR logo on promotional items because it lends itself well to clean design and promotes brand awareness. We realize the logo can be unwieldy for certain items and that there are instances when a sub-brand logo such as 4-H should be prominent. For help with logo placement on a promotional item, please contact Graphic Design.

How should I brand my e-learning courses?

Branding guidelines for e-learning materials are currently in development with the Communications Advisory Board and will be finalized when the new instructional design program is fully developed. Strategic Communications is available to consult with you on creating your materials until guidelines are finalized.

How can I get training in branding?

Contact Strategic Communications to set up a branding training session.