Brand Ambassador Program

The Brand Ambassador Certification Program is designed to encourage UC ANR employees to actively steward effective branding. We welcome participation from people in any role in our organization. Join us to help make the UC ANR brand as strong and memorable as possible!


  1. Attend an in-person brand training workshop or watch the recorded brand training session from 2023
  2. Communicate your interest in being a brand ambassador by email or post-workshop survey to Linda Forbes
  3. Take the Brand Ambassador Certification Test to demonstrate your understanding of effective branding (must receive a score of 80% or higher)
  4. Once certified, spend an hour (or more!) each month focusing on branding. Activities include:
  • Auditing your branding and your unit’s branding and fixing any compliance issues
  • Ensuring that your unit knows where to find branding information and templates
  • Encouraging colleagues to use properly branded email signatures, letterhead, etc.
  • Sharing branding information and resources at meetings
  • Asking people who are wearing/using outdated logos to work with Strategic Communications to update their items
  • Recognizing people who do a good job with brand compliance
  • Keeping track of “bad branding” examples you run across (and sharing them with Strategic Communications if they can’t be addressed with your guidance)
  • Viewing and recommending brand training resources on LinkedIn Learning or elsewhere for inclusion in the communications toolkit
  1. Attend two 45-minute brand ambassador meetings each year
  2. For certification renewal, submit a summary of the branding improvements you made or supported at the end of each fiscal year (by June 30) to Linda Forbes



Brand ambassadors receive branded promotional items, eligibility for prize drawings and public recognition. Please let Linda Forbes know if you do not want one or more of these forms of recognition.


Certified Brand Ambassadors:

Elizabeth Bezark, Business Operations Center

Amber Butland, Climate Smart Agriculture

Zeva Cho, 4-H Statewide Program

Emily Delk, Development Services

Kristen Ferrar, Sustainable Agriculture Research & Education Program

Katie Kilbane, Academic Human Resources

Mariana Lopez, Community Nutrition and Health

Melissa Womack, UC Master Gardener Program