Messaging
UC ANR core messaging is based on brand and market research that included significant input from UC ANR stakeholders and clients.
Ideally, everyone in our organization will draw upon the core messaging when communicating about UC ANR so that our audiences receive a cohesive sense of who we are and what we do. The repetition of key messages will help audiences remember our brand and its impact.
See the branding page for information about our brand promise and brand personality which will also inform your messaging.
Mission
UC Agriculture and Natural Resources connects UC research in agriculture, natural resources, economic growth, nutrition and youth development with local communities to improve the lives of all Californians.
For over 100 years, our advisors, specialists, faculty and staff have been committed to:
- Connecting Californians to their University
- Leading the way to science-based solutions
- Providing information that is trustworthy and not biased
- Sharing research that is practical to use
- Addressing local concerns as part of the community
- Inviting the participation of concerned stakeholders
- Facilitating problem-solving and outreach to address the state’s toughest challenges
Media boilerplate
The following language is included at the end of news releases that are sent to the media. We encourage you to use it in your communication products.
About UC ANR
UC Agriculture and Natural Resources brings UC information and practices to all 58 California counties. Through research and Cooperative Extension in agriculture, natural resources, economic growth, nutrition and youth development, our mission is to improve the lives of all Californians. Learn more at ucanr.edu and support our work at donate.ucanr.edu.
Additional boilerplate option
UC ANR is a statewide network of UC researchers and educators who create, develop, and extend knowledge on agricultural and natural resource management, youth development, family and consumer sciences, community and economic development, STEM and more. UC ANR collaborates with private and public stakeholders in all 58 counties to improve the lives of all Californians.
Elevator pitches
Short descriptions appropriate for all audiences:
I work for UC Agriculture and Natural Resources. It’s a statewide network of programs and research centers that connects UC research with the people of California. You’re probably familiar with some of our programs, like 4-H or UC Master Gardener. And if you’re a farmer or rancher, you’re probably familiar with UC Cooperative Extension.
I’m a 4-H volunteer in Santa Barbara County for UC ANR. That’s UC Agriculture and Natural Resources, a statewide organization that brings UC research out to local communities to help solve problems and improve lives.
I work at UC Agriculture and Natural Resources, a network within UC that works in every county. We bring information from UC to local communities on issues like food, agriculture, health, the environment and youth development, through a variety of programs and research centers across the state. One example is we provide nutrition education programs that help Californians stretch food dollars while eating healthy.
Audience-focused elevator pitch examples
Youth Development (families):
I work at UC Agriculture and Natural Resources. It’s a statewide network of programs and research centers to connect the University with all Californians. We work with children and families in programs like 4-H Youth Development, CalFresh Healthy Living-UC and other food and nutrition education programs. If you go to farmer’s markets you may also be familiar with our UC Master Gardener program.
Nutrition (under-served populations):
The organization I work for, UC Agriculture and Natural Resources, has nutrition education programs throughout California that help people eat more healthy foods in a cost-effective way. And that’s just one part of what UC ANR does – it’s a statewide network of programs bringing information from the University of California about food, agriculture, health, the environment and youth development out to local communities.
Sub-brand Messaging
Branding and messaging guidance concerning UC ANR sub-brands are available from the following sources:
4-H Youth Development: Visit the 4-H brand toolkit or contact Suzanne Morikawa
CalFresh Healthy Living-UC: Contact Andra Nicolini
California Institute for Water Resources: Contact Faith Kearns
IGIS: Contact Andy Lyons
Community Nutrition and Health: Contact Amira Resnick
Nutrition Policy Institute: Contact Danielle Lee
SAREP: Contact Kristen Farrar
UC Environmental Stewards: Contact Greg Ira
UC Integrated Pest Management: Contact Tunyalee Martin
UC Master Food Preserver: Contact Amira Resnick
UC Master Gardener: Contact Melissa Womack
Photo by Mike Hsu