- Author: Rachael Callahan
- Author: Cooper Limon
The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams such as hay mazes and on-farm events had to be canceled due to shelter-in-place mandates.
On the other hand, demand for local farm products skyrocketed, and thus many farmers and ranchers needed a quick pivot strategy and a set of new skills.
UC Sustainable Agriculture Research and Education Program (SAREP) was well-positioned to support this shift toward direct sales, pulling in trusted community partners and experienced farmers and ranchers to put together a comprehensive webinar series, “Agritourism and Direct Sales: Best Practices in COVID Times and Beyond”.
Funded by a USDA Farmers Market Promotion Program (FMPP) grant, the webinar series is part of a three-year project, Strengthening California Local Food Networks with Agritourism and Direct Sales, which provides trainings and technical assistance to farmers and ranchers on how to diversify their revenue streams.
The strength of the series, which includes eight webinars that were recorded earlier this year and are available online, lies in the collaborations among the UC SAREP Agritourism Program, UCCE, community groups, and farmers and ranchers.
The series features a range of speakers, including representatives from community organizations, technical experts, academic researchers, and farmers – all coming together to build resilience and adaptability for small-farming operations and the agritourism industry across California during the pandemic and after.
“It's great to collaborate with other organizations and regions, to learn from each other and to broaden our networks, as we are all working to create more resilient and sustainable food systems,” said Carmen Snyder, executive director of Sonoma County Farm Trails, one of the nonprofit partners on this project.
And because of those strong partnerships, the webinar topics reflected the on-the-ground needs facing agricultural producers.
“COVID initially dramatically affected farmers' restaurant contracts, with many losing more than 80% of their accounts overnight,” Snyder said. “CSAs [Community Supported Agriculture], on the other hand, couldn't keep up with the demand, and all of our CSA members were full and had wait lists for the first time ever. Producers pivoted by creating more online stores, including pick-up and delivery options. It was a challenge for them to navigate the new technology and platforms.”
Unsurprisingly, two of the more popular webinars were “Online Sales Options and Methods” and “Safe, Healthy and Successful Farm Stands”.
The “Online Sales Options and Methods” webinar, a partnership with the Community Alliance with Family Farmers (CAFF), provided an overview of several e-commerce marketing and online sales strategies that farmers can implement to diversify their revenue pathways and reach new customers. CAFF stressed the importance of farmers enhancing their resiliency through e-commerce.
The webinar also featured Ciara Shapiro, the owner of AM Ranch in Penn Valley, who shared her experience with online marketing and how it helped her and her husband survive the pandemic when the restaurants and farmers markets they sold to shut down. This personal and informative webinar demonstrated the effectiveness of online sales and marketing, while highlighting available resources from groups like CAFF.
The “Safe, Healthy and Successful Farm Stands” webinar was aimed at farms of all sizes and organizations that operate or advise agricultural operations using farm stands as a form of revenue. The webinar provided an outline of the rules and regulations that farm stand operators needed to follow during COVID – as well as during business-as-usual times.
Both farmers saw an increase in farm stand business during the pandemic, which Yagi attributed to the “traffic storm of people” who attended their annual plant sale fundraiser and came to participate in new farm outdoor activities and volunteer opportunities. Yagi also noted the growing number of low-income individuals who were unable to access fresh produce during the pandemic.
The speakers' shared experiences running successful farm stands gave audience members tangible examples and real-time information on how to incorporate farm stands into their businesses.
Carmen Snyder of Sonoma County Farm Trails, which helped circulate the recorded webinars to their network of farmers and ranchers, remarked: “These webinars were extremely helpful for local producers, to get clarity on best pandemic practices during these challenging times and to learn how other producers are adapting and navigating the circumstances.”
- Author: Pamela Kan-Rice
Curious goats milled around the masked elementary school students who were raking out the livestock stalls. After a year of social distancing due to COVID-19 precautions, the goats were enthralled by the youngsters who visited UC Agriculture and Natural Resources' Elkus Ranch Environmental Education Center in San Mateo County.
“The animals were missing kids, they're used to getting more loving,” said Beth Loof, 4-H youth community educator at Elkus Ranch. “Goats are really social. They get distressed when they are alone.”
Tucked behind the rolling green hills of Half Moon Bay off state Route 1, Elkus Ranch is a working landscape that, in a normal year, hosts people from all over the San Francisco Bay Area for field trips, conferences, community service projects, internships and summer camps.
During the pandemic, UC ANR has limited visitors to “social bubbles” of children and adults for outdoor education at the 125-acre ranch, which has implemented a variety of COVID protocols for the safety of visitors. During Adventure Days, young people spend four hours caring for animals, tending gardens, making a nature-themed craft project and hiking around the property.
“We would love to bring children from urban areas of the Bay Area to Elkus Ranch,” said Frank McPherson, director of UC Cooperative Extension for Alameda, Contra Costa, San Mateo and San Francisco counties. “So they can learn where food comes from, before it gets to the grocery store.”
On a sunny spring day, 11 students from Share Path Academy in San Mateo visited for Adventure Day, as their first field trip of the year.
“Coming here and having the hands-on learning, being able to hold objects, touch objects, interact with things, it's all part of learning,” said Erin McCoy, a Share Path Academy teacher. “In science, you can talk about certain things in classes, but when you come out here and you actually apply it to what they're doing and it's tactile for them, at this age, it's really important.”
The group – composed of McCoy, nine fifth-graders, a fourth-grader, a sixth-grader and a couple of parents – spent the day outdoors petting the donkeys, goats, chickens, rabbits and sheep and learning about the animals that live at Elkus Ranch.
“I think it's been a great opportunity for our children to be outdoors and to enjoy nature, to reconnect with the environment – animals, plants, just the outdoors,” said parent Christina Cabrera. “It's great for the children and the adults accompanying them.”
Inside the barn, Loof invited the students to sit on straw bales – not the hay bales, which are food for the livestock. She showed the students how wool that is sheared from sheep's coats is spun into yarn. First, they carded the wool. “You're going to card it like this. It's like brushing your hair, but it has a little resistance so it can be a workout,” Loof said, cautioning the students wearing shorts to be careful not to brush their skin with the sharp, wire teeth of the tool. “Get all the fibers nice and flat, lined up, going one way. Fibers are what we call all the strands of wool.”
After twisting the wool by hand into yarn, the students fashioned the natural-colored fuzzy strands into bracelets.
“We love Elkus,” said McCoy, whose son has attended summer camp at the ranch. “This place is awesome.”
Taking a break for lunch, the group walked down the dirt path from the barn past the livestock pens to wash their hands, then sat at primary-colored picnic tables to eat next to a garden.
After lunch, the students exercised their creativity with buckets of clay to mold into animals or roll out and cut with cookie cutters.
In the chicken coop, Loof, who is one of four community educators who work at Elkus Ranch, shared animal science facts such as, “Eggs are viable for two weeks after the hen sits on them in the nest.” She also told funny stories such as how Dora, the white bantam, escaped the coop and ate all the chard in the garden.
“I wish this was my school,” said one student as he held an egg-laying hen.
The visit ended with a garden tour and a game of hide and seek among the raised beds of onions, squash and other vegetables.
“Being outdoors is an important counterbalance to being on a computer,” said Cabrera, who is also a San Mateo High School wellness counselor. “It's a great addition to what we're doing. Just to be with animals.”
Elkus Ranch is still offering Adventure Days for children; the cost is $425 for 10 people. Small groups are also invited for 90-minute visits.
“If all goes well, we plan to offer a three-day mini-camp Monday through Wednesday of Thanksgiving week,” said Leslie Jensen, Elkus Ranch coordinator.
For more information about Elkus Ranch activities, visit ucanr.edu/adventure or contact Jensen at LKJensen@ucanr.edu.
- Author: Pamela Kan-Rice
Due to the Dixie Fire, the traditional Plumas County Fair was canceled; however, volunteers are working hard to make the Plumas-Sierra Junior Livestock Show happen. 4-H and FFA youth will show their prize-winning livestock this weekend at the Sierraville Roping Grounds. The showing of animals is scheduled to take place on Aug. 13 and 14 with the Junior Livestock Auction on Sunday, Aug. 15.
“We really hope junior livestock supporters in the region and beyond will raise their hands often this year to support the youth livestock producers of Plumas and Sierra counties,” said Megan Neer, Plumas-Sierra Junior Livestock Auction chairman.
“The kids have overcome the challenges of COVID and now face another year of canceled county fair due to the Dixie Fire,” Neer said. “Many of our youth have been directly impacted by the fire evacuations and some even have lost homes to the catastrophic fire. We are really looking to the community and beyond to support our youth during this difficult time.”
Profiles of participating youth can be viewed on the Plumas-Sierra Junior Livestock Auction Facebook page by clicking on “Photos." Interested buyers can participate in the livestock sale on Sunday, Aug. 15, and help reward the young people for their hard work in raising steers, lambs, swine, goats, rabbits, turkeys and other animals.
On the Plumas-Sierra Junior Livestock Auction website there is an option to donate to the Dixie Fire Relief Fund. There will be opportunities on sale day to support the 4-H members who were affected by the fire. In addition, there is an option for add-ons to support a child separate from buying an animal – for both 4-H and FFA members – that are in the sale.
“We would like to thank volunteers and sponsors for coming together on such short notice to host the livestock show event for my fellow 4-H and FFA exhibitors as well as myself,” said Kristin Roberti, Sierra Valley 4-H president, who has a steer entered in the event. “I will be joining over 100 other youth exhibiting livestock at the event this year, including a number of friends who have been impacted by the ongoing Dixie Fire and the Beckwourth Fire last month.”
UPDATE Aug. 24, 2021: The auction raised over $500,000.
"It was an amazing day, and life changing for many youth that were impacted the hardest by the Dixie Fire," said Tracy Schohr, UC Cooperative Extension livestock and natural resources advisor in Plumas and Sierra counties.
"Also, the day before the auction I worked with the Plumas-Sierra Cattlemen to host an impromptu dinner and auction to support ranchers impacted by the Dixie Fire - over $30,000 was raised that will go to ranchers who lost feed, hay, fences and many who have incurred tremendous costs the past month while the fire has burned around them," Schohr said.
"The weekend activities were a true reminder of the support for agriculture, support for youth in agriculture, value of community and the true power of social media."
For more information about the auction, visit plumas-sierrajla.com or contact Jane Roberti, advertising coordinator, at (530) 249-4036 or (530) 993-4097.
- Author: Adina M. Merenlender, UC Cooperative Extension Specialist, UC Berkeley
- Author: Mary Tran, Spring 2021 intern and recent B.S. graduate, SF State University
Field research in agricultural and natural resource science has been ongoing at UCANR Research and Extension Centers for over 70 years, making an impact on the food we eat and the management practices we recommend. What afforded us the opportunity to have these living laboratories? The University of California is a land grant institution and is directly linked with the federal Morrill Act of 1862, also known as the Land-Grant College Act. The Act granted land mostly taken from indigenous tribes to states that used the proceeds from the sale of these lands to fund colleges specializing in agriculture and the mechanical arts.
A recent article in High Country News, "Land-Grab Universities," provides interactive spatial data revealing the direct connection between the ~10.7 million acres of stolen Indigenous land and land-grant institutions. Many of these Morrill Act parcels were in California and, thanks to Andy Lyons at UCANR IGIS, we can view the overlap between UC land and these parcels in a geographic information system.
We created an ESRI Story Map to provide a synoptic history of the land that Hopland Research and Extension Center (HREC) currently occupies before it became part of the University of California. The map is the result of a collaborative effort that included the UC ANR Native American Community Partnerships Work Group, the Tribal Historic Preservation Officer for the Hopland Band of Pomo Indians, HREC staff, local long-time residents, and UC ANR IGIS. Our hope is that educators, researchers, landowners and other Hopland community members will learn about the historical context of the area, including injustices Indigenous people endured, and develop a sense of appreciation and admiration for the land we study.
This story map builds on an acknowledgment of the Shóqowa and Hopland People on whose traditional, ancestral and unceded lands we work, educate and learn, and whose historical and spiritual relationship with these lands continues to this day. It contains some details on the Indigenous history, a brief history of the Spanish/Mexican land grant and other facts from the early colonial period, a timeline of notable events, and ways HREC and neighboring Indigenous communities are collaborating to foster a sincere and mutually beneficial relationship for the land and the community. Please explore HREC's land history story map and if you are interested in building your own see our methods in the reference section.
- Author: Olivia Henry, UC Davis graduate student intern
As California strives to recover from the pandemic-induced economic slump, Keith Taylor is taking an unconventional approach to economic development. In the world's sixth biggest economy, where do you start? Taylor, who was hired in 2017 as UC Cooperative Extension's sole specialist in community economic development, started by tackling a couple of the state's thorniest sectors: cannabis and utilities.
Participatory research in Mendocino County
In 2016, the passage of Prop. 64 legalizing recreational cannabis ushered in an era of both opportunity and headaches for Mendocino County growers. The county's permitting program has been the source of significant confusion and debate: Between 800 and 1,100 growers have received county permits, but many have not been able to obtain permanent state licenses because of a lack of clarity around the county process and compliance with the California Environmental Quality Act. The burden of uncertainty is one reason why only a fraction of Mendocino growers have pursued licenses, says Taylor, who is based in the Department of Human & Community Development at UC Davis.
While these regulatory battles play out, Taylor says better economic coordination between small growers could buffer them against large capital interests moving into cannabis. Virginia-based Altria, the parent company of Philip Morris USA, is investing in cannabis and filing patents for cannabis-specific vaporizers. Individual legacy growers have the crop experience and market share, Taylor says, but don't have shared institutions through which they can exercise collective power — especially down the value chain in processing, distribution and consumer technology. Taylor believes that creating a small farmer-centric system will involve the creation of more interest groups, associations or cooperatives.
“For too long in agricultural and rural communities, we've encouraged people to do things alone,” Taylor said in an October 2020 presentation to the UC Davis Cannabis and Hemp Research Forums. However, if you look at parts of the world where rural economies do very well, they work together.”
With help from a Cannabis and Hemp Research Center grant, Taylor has been working on a wide-ranging participatory action research project in Mendocino County. Taylor's team — comprised of two faculty members, one post-doctoral researcher, and two student researchers — is producing research publications, policy recommendations and public events about ways that the emerging cannabis industry can support high-quality livelihoods and environments for county residents.
“The more we make folks aware of these good actors, the more likely we are to get challenges to the incumbents in terms of climate mitigation and economic developments,” Taylor said.
West Business Development Center, Economic Development & Financing Corporation and Mendocino County Supervisor John Haschak have been allies in the process so far. Haschak says Taylor brings valuable knowledge, resources and networks to bear on local challenges.
“There's a lot of opportunity for doing this whole new industry in a new way, and I think that's what Dr. Taylor sees too,” Haschak said. “There's a lot of potential here for structuring the industry along the lines of what our community values already are.”
As Taylor's team releases their findings, they intend to host forums at the Hopland Research and Extension Center to help the county harness the legal cannabis sector for economic impact.
Power to the people
Shortly after arriving at UC Davis from Illinois, Taylor published a book about the benefits of community ownership of wind energy in the Midwest. The turmoil surrounding California's largest utility, Pacific Gas & Electric, could have been ripped from the pages of his research. PG&E equipment has ignited half of California's most destructive fires since 2015, and experts pin much of the blame on the company's lack of investment in the grid.
In the months following the 2018 Camp Fire, which burned an area roughly the size of Chicago andkilled85 people, Taylor was one of the first advocates to propose converting PG&E into a user-owned nonprofit cooperative. This conversion would remove the extractive role of investors and give customers a voice in big-picture decisions about the company, Taylor wrote in an op-ed pushing the idea of customer ownership in The Mercury News in February 2019. By December, more than 100 elected officials across 10 counties endorsed the idea. The federal bankruptcy judge overseeing PG&E's case did not endorse the plan, although it's still possible for the state to take over the company under certain conditions. Other attempts to gain local control of PG&E's grid — including San Francisco's bid to buy the city's power lines from the company — also stalled.
Taylor isn't discouraged. He is working closely with the Golden State Power Cooperative, an association of the state's three community-owned electric utility co-ops, to push forward what he calls a “Rural Electrification Act for California broadband.” Taylor often references this New Deal-era law that gave federal loans to rural communities seeking to expand the electrical grid to their area. The act gave rise to the nation's more than 900 electric cooperatives today, including the three in California. With their help, Taylor sees opportunity in legislation or programs that would catalyze community-initiated, community-owned internet services. Plumas-Sierra Rural Electric Cooperative is already bringing broadband to the rough terrain of its mountain customers.
“When you first set foot in California and are exposed to the giant that is PG&E and their influence over policy, you think that it's an obstacle that's too difficult to overcome,” Taylor said. He tries to elevate the visibility of people who are making inroads and recently featured Kevin Short in a webinar about community economic-development innovations.
Short is the general manager of Anza Electric Cooperative in California's high desert and current board president of the Golden State Power Cooperative. He said there are “tremendous opportunities” in the idea of growing cooperative broadband entities, especially with the attention on infrastructure at the state and federal levels. Short said the effort will take some creativity and willingness to depart from existing models: “The old saying among us here is if you've seen one co-op, you've seen one co-op, because it's going to be different everywhere you go.”
In both of these areas — cannabis and utilities — Taylor says his role is networker and facilitator. As the only economic development specialist at UC Agriculture and Natural Resources, he spends a lot of time researching and meeting people to understand where his efforts can be the most strategic. “In order to scale, I've got to go small, root and build and be comfortable with that process,” he said.
Small works for now, but Taylor remembers an associate dean telling him, “You've got a great job, now make it work for 40 million Californians.”