Test PB Collection: FTE

The UC Agritourism Program's Agritourism Intensive training provides participants with a comprehensive introduction to agritourism and a supportive network to explore diversification through the development or expansion of an agritourism enterprise.

Establishing relationships and cooperative alliances with your community is a key element of long-term success. Speak about your project early with neighbors, family, and local businesses. Share your ideas. Listen to their concerns and feedback.

Appropriate planning is essential if you want to present a positive image of your farm and of agriculture as a whole, and to be well prepared for a group visit. Farm tours should not, generally, be conducted in an ad hoc manner.

Developing a Framework for Communication, Collaboration & Advocacy This one-day Agritourism Summit connected agritourism operators, organizers, regulators, educators and tourism professionals throughout California with each other.

Here is a listing of potential activities to get you thinking about how your current operation and assets may be augmented with a recreational enterprise. The options are limited only by your imagination and, in some instance, regulations.

Farm/ranch recreation refers to activities conducted on private agricultural lands, which might include fee-hunting and fishing, overnight stays, educational activities, etc. This category of tourism is a subset of a larger industry known as agritourism.

Customers visit your farm or ranch for the experience. Direct your attention to the best ways to make your visitors/customers feel welcome and comfortable. You want them to return as well as to tell others about your operation. Remember that your best promotion tool is word of mouth.

Effective marketing is a key element in any business enterprise. Landowners who do not have experience in marketing a service business often overlook its importance. Even the best-managed fee-recreation business can be unsuccessful if prospective clients are unaware of the enterprise.

Mapping California Agritourism From December 2014 through February 2015, UC Small Farm Program staff used multiple online lists and lists provided by producer associations, non-profit organizations and government agencies to compile a list of all probable agritourism operations, including on-vineyar...

by Ellen Rilla Director, Marin and Sonoma Counties University of California Cooperative Extension Executive Summary Section 1: Study Organization Section 2: Background Section 3: Farm Holidays in Britain Section 4: Agritourism in New England Section 5: Other Ranch and Farm Accommodations in the U.S.