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Posts Tagged: video
Entomologist Lynn Kimsey in Video Tribute Celebrating Newest UC Davis Emeriti
UC Davis distinguished professor emerita Lynn Kimsey, director of the Bohart Museum of Entomology for 34 years until her retirement on Feb. 1, 2024, is among the 17 emeriti featured in a newly released video tribute to emeriti, an annual...
UC Davis distinguished professor Lynn Kimsey is featured in the newest UC Davis video tribute to emeriti, a public service project of UC Davis distinguished professor Walter Leal.
Lawn-pocalypse! Surviving Drought
Ah, summer! The season of sunburns, pool parties, and… lawn droughts. If your once lush, green carpet now looks like a crunchy brown doormat, you're not alone. Let's dive into why your yard is staging a dramatic death scene and what you can do to...
Bermuda grass and weeds overtaking drought stressed turf grass.
The Legendary Robbin Thorp: A Tribute Well Deserved
When UC Davis distinguished professor Walter Leal created a video tribute honoring the UC Davis faculty who recently transitioned to emeriti, he singled out one very special emeriti as an example of tremendous community, academic and scientific...
The legendary Robbin Thorp in front of an almond tree on Bee Biology Road, UC Davis campus. (Photo by Kathy Keatley Garvey)
Sacramento County: Video Learning Reaches Larger Audiences
In 2020 near California's state capital, UC Master Gardeners of Sacramento County awaited with excitement for its annual Harvest Day they organized each year. But the ongoing pandemic forced the cancellation of this much-anticipated event leaving the usual over 1500 attendees disappointed. Each year Harvest Day provided a colorful assortment of speakers, vendors, and food all in celebration of sustainable gardening. In the name of resilience, the UC Master Gardeners of Sacramento County charged a path of embracing change while cultivating accessibility to gardening help and the beloved tradition of Harvest Day.
With grit and determination, the UC Master Gardeners transformed Harvest Day into “Virtual Harvest Day,” an online learning experience that overcame the barriers that Covid created. An incredible video learning experience took the place of the in-person festival. Instead of Harvest Day's typical speeches and demonstrations, UC Master Gardeners created over 20 captivating videos debuting on its newly established YouTube channel.
“Virtual Harvest Day” was an extraordinary success attracting an audience of 4,389 viewers, nearly three times the normal average number of in-person attendees. This victory inspired the program to continue providing gardening support through online webinars and recorded videos. This innovative approach eliminated the many obstacles of the pandemic and welcomed gardeners from around the world. Now, plant lovers, garden enthusiasts and gardening beginners from all walks of life can access UC Master Gardener help.
Since the launch of the YouTube Channel, subscriber counts have skyrocketed to about 22,800 with an astounding increase of +4,500 since April and more than 200 views daily. The comments section showcases gratitude for the helpful content with comments like, “Very informative and helpful video! Thank you” and “I have learned mistakes made previously in my garden. Well done!!!”
The green thumb classroom enriched the lives of the UC Master Gardeners of Sacramento County themselves. Through the video creation process, UC Master Gardeners were able to dive deep into research, writing, and production allowing their gardening knowledge and ability to educate to blossom.
UC Master Gardener of Sacramento County's video project serves as an inspiration across the state and has inspired other programs to create accessible video content. The setbacks of the Covid pandemic demonstrated the UC Master Gardeners of Sacramento County's resilience and dedication to giving back to their community. Volunteers turned a pandemic cancellation into an educational experience that transcends the limitations of time and location and creates an online community space centered around gardening. The program's YouTube channel has opened the doors of gardening education to people who never had access before. Congratulations to UC Master Gardeners of Sacramento County for their dedication and perseverance that won them third place in the Search for Excellence awards competition!
Norma De la Vega retires as broadcast communications specialist after 13 years
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
